Danielle Anderson, Board Advisor and Independent Consultant in Customer Experience and Digital, notes that the majority of retailers are not familiar with the term embedded finance. Yet, the irony is that most are doing it. The next steps in the education  journey for retailers is to move from just doing it, to acting with intention and incorporating embedded finance into their customer strategy.

As Danielle notes, ultimately, this is  about addressing customer pains points and offering seamless, relevant and satisfying experiences.

Just what makes for a compelling customer moment? Listen to the full interview below to find out.

Join us at the FTT Fintech Festival on 11th – 12th November for eight stages full of compelling moments.

Want to hear more from retailers and the partners they are working with to create seamless customer experiences? Head to the FTT Embedded Finance stage for the kind of insight that will inspire your customer strategy.