Competing on experience, winning the customer

Welcome to Customer Alpha Europe

16th May 2023 | Convene at 22 Bishopsgate, London

Customer Alpha is a cross industry community of professionals striving to create better outcomes for their customers. It’s a platform for learning and discussion on all things customer. From leveraging omnichannel marketing to using customer data to create personalized loyalty cards, we’re bringing customer experience leaders from eBay, Marks & Spencer, National Rail, Only Fans and more together under one roof to collaborate and explore the next frontier in customer experience innovation.

Key event stats

The customer reigns supreme and strategies to win their hearts, minds and share of wallet have never been more important. Understand how customer behaviour is evolving and informing the strategies, products and processes that will attract, retain, and better serve the current and next generation of customers


Rockstar Speakers


Co-located with three other events


Day of innovative content  



Key themes

Designing winning customer experiences

Customer behaviour and expectations are changing, and customer experiences need to keep pace. Understand customer expectation and how to deliver products and services that make the grade.  

The power of customer data

Understand the potential to leverage customer data to gain competitive advantage. Make the most of customer data whilst ensuring safety and security.  

Innovating at checkout

Successful companies get their customers over the line. Payments are an experience and an opportunity. Revolutionize the checkout experience as part of a winning business strategy.  

Omnichannel strategy in action

Deliver on customer expectations with a true omnichannel strategy. Meet your customers where and when they need you. 

Business model innovation

Understand how business model innovation can create stickiness, increase lifetime value and lower cost of acquisition.  

Next gen tools & technologies

The customers of today, tomorrow and beyond won’t have their needs met by yesterday’s technologies. Successful businesses need to innovate to control costs, meet customer demand and stay ahead of the curve.  

Rockstar speakers

Odhran Clancy
Brand Partnerships - Fintech & Regulated Services
Wesley Mann
Manager - Finance & Payments Analytics
Jerry Lee
Head of Product (Banking & Services)
Marks & Spencer
Craig Hartnett
Financial Services & Monetization
Lee Taylor
Chief Financial Officer
Lars Markull
Independent Consultant
Embedded Finance Review
Hetal Popat
Open Banking Director
Akash Kaul
New Bets
John Possumato
Founder & Chief Executive Officer
Simon Boonen
Fintech Lead
Sai Lakshmi
Chief Executive Officer
Alvina Lachman-Miller
Senior Product Manager
Rail Delivery Group
David Palmer
Visionairy & Global Platform Innovator
Shalom Ben Or
Co-Founder & Chief Executive Officer
Avenews GT
Abhishek Gambhir
Chief of Staff to Chief Financial Officer & Head of Strategy
Rashee Pandey
Head of Membership and Growth
Innovate Finance
Adam Briggs-Dawson
Sub-Domain Lead - Core Front End
Smart Pension
John Pyall
Head of Underwriting and Product
Great Lakes Insurance
Wasim Mushtaq
Managing Director
1 Consulting Group
Steve Whiting
Payments Technology
Meghna Mukerjee
Strategic Advisor, Wealth Management
Aite-Novarica Group
Dharmesh Mistry
Chief Executive Officer
Henry Newby
Partnerships Director
Zilvinas Bareisis
Head of Retail Banking Research
Richard Maton
Aperio Strategy
Paul Loberman
Senior Consultant
May Business Consulting
Brendan Gilmore
Managing Director - Banking & Fintech Consultant
BPG Strategy
Briony Krikorian - Slade
Principal Payments
UK Finance
Chirag Shah
Founder & Chief Executive Officer
Nucleus Commercial Finance
Lawrence Gilioli
Founder & Chief Executive Officer
Steve Rogers
Advisor/Chief Product Officer
Tatiana Botskina
MintyCode DAO
Ruba Aramouny
Chief Marketing Officer
Femna Health
Prajval Dsilva
Head of Special Projects
Allica Bank
Carolina Ramirez
Vice President of Marketing


09:00 - 09:40 Unpacking the eCommerce explosion through the lens of the customer

The rapid growth of ecommerce is about more than just internet access and the impact of the pandemic. Join ecommerce experts as they explore the key drivers and the benefits to customers.

09:40 - 10:20 The customer reigns supreme

True customer centricity means understanding customer behaviour and how it should inform product development. Hear from leading brands as they share what it means to put the customer at the heart of every product or service. 

10:20 - 11:00 Data drives results

No brand can ignore the power of data. Understand cutting edge technologies behind collecting & utilizing data driven insights to create more personalised customer journeys to attract and retain the customer of today and tomorrow.

11:00 - 11:30 Coffee Break

11:30 - 12:10 Revealing the next frontier in omnichannel eCommerce

If providers of good and services can’t meet customer need where and when it manifests, they may well lose out to a brand that can.

12:10 - 12:50 Keep your friends close and your customer even closer.

Coming up with new and creative ways to leverage emerging technology to strengthen brand-consumer relationships is imperative to being a successful business. Discover how leading brands are doing so in this customer relationship deep dive. 

12:50 - 13:30 Living the dream: Creating seamless customer journeys

Streamlining your customer journey to create a seamless experiences from start to finish. Understand the hard work of simplicity.

13:30 - 14:30 Lunch Break

14:30 - 15:10 Innovation at checkout: How the power of technology is transforming payments

Payments are complex experiences that need to be made simple for end users. If not delivered correctly and in line with evolving customer expectations, they can end a sale cold. Hear from payments experts as they share their views on the future of payments

15:10 - 15:50 How can businesses better serve customers during at time of rising prices and stretched incomes?

A challenging economic environment is also an opportunity to win customer loyalty. Explore the ways in which supporting customers now, pays dividends in the future.

15:50 - 16:30 Coffee Break

16:30 - 17:10 Building in loyalty by design

Everyone wants to be the brand adored by the customer. Explore the role of loyalty programmes in driving customer stickiness and retention as well as adoration

17:10 - 17:50 Sign up now: Exploring the future of the subscription economy

What is driving a shift from repeat purchases to subscription? Crucially, understand the business benefits as we hear from those successfully using a subscription-based model.  

17:50 - 18:00 Closing remarks

18:00 Networking drinks

Co-located with: FTT Embedded Finance & Super-Apps Europe and Future Identity Customer

One day, three events and an interconnected community – register for Customer Alpha Europe 2023 and get access to three events’ worth of content and networking.

FTT Embedded Finance & Super-Apps Europe 2023 will bring together 600+ attendees for a one day event in central London. Discover how embedded finance is spearheading cross industry financial transformation.

Future Identity Customer will bring together 600+ attendees for a one day event in central London. Discover how consumer facing businesses in retail, gaming, mobility, entertainment, travel, healthcare and other key sectors, are approaching digital identity.

Register now

Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Qualifying attendees can apply for a free pass. Please see below. Save £400 before Friday 3rd March 2023.

Rockstar live pass

£1299 £999 + VAT

Offer ends 3rd March 2023
  • Access to Customer Alpha stage
  • Access to Embedded Finance & Super-Apps Europe event
  • Access to Future Identity Customer event
  • Ability to curate bespoke schedule via Event App
  • Access to match-making and meeting scheduler via Event App
  • Access to Hosted Buyer Programme
  • Access to the exhibition area
  • Access to networking drinks
Embedders Free

Apply now

Limited spaces available
  • Access to Customer Alpha stage
  • Access to Embedded Finance & Super-Apps Europe event
  • Access to Future Identity Customer event
  • Ability to curate bespoke schedule via Event App
  • Access to match-making and meeting scheduler via Event App
  • Access to Hosted Buyer Programme
  • Access to the exhibition area
  • Access to networking drinks

*Complimentary passes are only offered to non-financial institutions including retailers, e-commerce, marketplaces, freelancing and social platforms, gaming, healthcare, entertainment, travel, telecommunications and mobility businesses.

Successful applicants are expected to accept up to 8 double opt-in introductions / meetings as part of our Hosted Buyer programme.

Contact us

Reach out to the Customer Alpha team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities.

Victor Cruz
Sales Enquiries
Victoria Smart
Marketing Manager
Marketing & media enquiries
Kym Osborne
Head of Operations
Operations enquiries
Onesha Liyanage
Senior Producer
Content enquiries