Europe | 21 May | London

CO-LOCATED WITH:
FTT Embedded Finance
FTT Embedded Finance
FTT Embedded Finance

Competing on experience,

winning the customer

Customer Alpha

Save the date: 13th May 2025 | London, UK

Welcome!

Customer Alpha is a cross industry community of professionals striving to create better outcomes for their customers. It’s a platform for learning and discussion on all things customer. From leveraging omnichannel marketing to using customer data to create personalized loyalty cards, we’re bringing customer experience leaders from eBay, Marks & Spencer, National Rail, Only Fans and more together under one roof to collaborate and explore the next frontier in customer experience innovation.

2024 key event stats

The customer reigns supreme and strategies to win their hearts, minds and share of wallet have never been more important. Understand how customer behaviour is evolving and informing the strategies, products and processes that will attract, retain, and better serve the current and next generation of customers

150+

Rockstar speakers

3-in-1

Co-located with two other events

1

Day of innovative content

600+

Attendees

2024 key themes

THE AI REVOLUTIONS IMPACT ON CUSTOMER EXPERIENCE

AI is transforming customer experience by offering personalised interactions, predictive insights, and efficient problem solving. Automated processes streamline transactions, allowing businesses to focus on meaningful engagement. Chatbots provide instant support, and AI-driven recommendations cater to your customer needs. Discover how AI can impact customer experience, making it more convenient than ever for your customers to interact with your brand.

HOW GEN Z IS RESHAPING CUSTOMER INTERACTIONS

Gen Z demands their customer brand interactions to be seamless, personalised and socially conscious. They prioritise authenticity, value ethical practices, and rely on instant, mobile friendly services. Businesses adapting to these preferences thrive, fostering loyalty by aligning with Gen Z’s tech-savvy, socially aware, and individualistic mindset.

HARNESS THE POWER OF CUSTOMER DATA

Utilising customer data is vital for creating a positive experience as it allows your business to understand preferences, anticipate needs, and tailor interactions. Analysing data fosters targeted communication, tailoring products or services, and resolving issues promptly. This customer-centric approach enhances satisfaction, loyalty, and builds enduring relationships based on understanding and responsiveness.

BUILD BETTER RELATIONSHIPS WITH YOUR CUSTOMERS THROUGH SOCIAL MEDIA

Ever wanted to know how you can use social media to build strong customer relationships & engage in authentic conversations? Listen as our panellists explain how to use interactive posts, polls, and user generated content to enhance community participation, creating a sense of community, fostering trust, loyalty, and a building a positive brand perception.

2024 rockstar sponsors

Marqeta

2024 industry partners

The experience

Look forward to lively conversations, new connections, and lots of customer and good times

UNIQUE VENUE

Customer Alpha 2024 was hosted at etc.venues 155 Bishopsgate, a stylish venue in the heart of London and the perfect space to partake in compelling content sessions, explore the vibrant exhibition area and more.

DRINKS RECEPTION

To finish off a day of inspiring content and smart networking, attendees can join a drinks reception on the expo floor whilst networking with strategic partners.

CO-LOCATED EVENTS

One day, four events and an interconnected community – register for Customer Alpha 2024 and get access to FTT Embedded Finance & Super-Apps, Future Identity Customer and FTT Payments. Four events’ worth of content and networking.

Past attendees include:

Financial institutions, customer experience leaders, technology providers & policymakers

2024 rockstar speakers

Abdul Khaled
Head of Digital | Customer Experience & Digital Products
E.ON Energy
LinkedIn
Carl McCartney
Customer Experience Director
Les Mills UK
LinkedIn
Alina Bouisseau
Head of Strategy & Performance
Tradeshift
LinkedIn
Louisa Evans
Head of Loyalty and Retention
Hornby Hobbies Ltd
LinkedIn
James Allan
CEO & Founder
Zing
LinkedIn
Vicky Wang
Financial Partnerships
Xero
LinkedIn
Vanessa Albarran
Delivery Lead - CX Checkout & Payments - Digital Development
Selfridges
LinkedIn
Alvina Lachman-Miller
Product Owner, Rail Availability & Reservation Service
The Rail Delivery Group
LinkedIn
Pedro Batista
CEO, UK & VP Payments and Operations
Payhawk
LinkedIn
Tam Holmes
Chief Commercial Officer
The Bank of London
LinkedIn
Fred Baumhardt
CEO & Co-founder
Finxone
LinkedIn
Jeff Parker
CEO
Paymentology
LinkedIn
Barry Parker
Chief Information Officer
Santander UK
LinkedIn
Stephane Dehaies
CEO
Spendesk Financial Services
LinkedIn
Gonzalo Rodriguez
Head of Group B2B2C Partnerships
Generali
LinkedIn
Sachin Torne
SVP - Global Payments Transformation
Citi
LinkedIn
Adam Gagen
Global Head of Government Affairs
Revolut
LinkedIn
Chris Higham
Head of Payments & Cards
Secure Trust Bank
LinkedIn
Tina Murgulia
Risk Manager (European Team Lead)
Faire
LinkedIn
Victoria Smart
Senior Marketing & Production Manager
VC Innovations
LinkedIn
Simon Torrance
CEO
Embedded Finance & Insurance Strategies
LinkedIn
Sagi Avitan
Co-founder & CEO
Paylow
LinkedIn
John Pyall
Head of Underwriting & Products
Great Lakes Insurance
LinkedIn
Andrew MacDowall
Founding Director
Toros Advisory
LinkedIn
Paul Staples
Group Head of Embedded Banking
ClearBank
LinkedIn
Tom Voaden
Head of Partnerships & Channel Sales
BR-DGE
LinkedIn
Briony Krikorian-Slade
Principal Payments, Innovation & Resilience
UK Finance
LinkedIn
Jinesh Vohra
Chief Executive Officer
SpriveApp
LinkedIn
Karine Martinez
Head of Sales
Edenred Payment Solutions
LinkedIn
Chen Zhang
Product Consultant
Swiipr
LinkedIn
Nick Holt
Senior Director
Marqeta
LinkedIn
Javier Gorena
Chief Financial Officer
Rentals United
LinkedIn
Marcus Treacher
Executive Chairman
RTGS.global
LinkedIn
Oonagh van den Berg
Managing Director and Founder
Virtual Risk Solutions
LinkedIn
David Palmer
Chief Product Officer, Pairpoint and Blockchain Lead
Vodafone
LinkedIn
Maria Khan
Director of Product & Digital
Tandem Bank
LinkedIn
Jyoti Goyal
Head of Product
BT
LinkedIn
Claire Maillet
PhD Researcher, Insider Fraud
University of Portsmouth
LinkedIn
Sarah Wilkinson
Interim Senior E-commerce Director
Jimmy Choo
LinkedIn
John Walker
Global Head of Customer Insights & Solutions
A.P. Moller - Maersk
LinkedIn
Jean-Paul Feidt
Lead, Payment and Fraud Management
Douglas
LinkedIn
Ashish Ranjan
Head of Machine Learning & Artificial Intelligence
XYZ Reality
LinkedIn
Daniel Belda
Chief Product & Marketing Officer
Fero
LinkedIn
Ivan Prokofev
Payments & Fraud Reporting Lead
Bumble
LinkedIn
Richard Talbot
Head of Cash & Self Service
NatWest Group
LinkedIn
David Malley
Head of Scheme & Product Innovation Lead
NatWest
LinkedIn
Rebecca Shao
Innovation & Fintech Manager
Jaguar Land Rover
LinkedIn
Danielle Dodoo
Digital Transformation Consultant - Banking & Payments
LinkedIn
Oli Cook
CEO
ekko
LinkedIn
Blerina Essen
Finance & Operations Director
Norac Foods UK
LinkedIn
Ross Sinclair
Founder & Chief Executive
EIP Limited
LinkedIn
Abhishek Gambhir
Chief of Staff to CFO & Head of Strategy Office
Curve
LinkedIn
Daniel Parekh-Hill
CEO
Flare
LinkedIn
John Labadorf
Fintech Board and Independent Advisor
ex Google
LinkedIn
Izabella Kaminska
Senior Finance Editor
Politico Europe
LinkedIn
Ashley Isenberg
CEO/Partners
Fractional FinTech
LinkedIn
Debbie Grant
SVP Global Fraud
Citi
LinkedIn
Heather Xiao
Product and Operations Director
Open Banking
LinkedIn
Mariano Diaz
Head of Payment Partnerships - EMEA
crypto.com
LinkedIn
Tamara van den Ban
MD, Customer Propositions
Lloyds Banking Group
LinkedIn
Konstantin Stoyanov
Global Head of Customer Engagement Services
Maersk
LinkedIn
Phoebe Zhou
Head of Emerging Payments, Europe
HSBC
LinkedIn
Lisa Moyle
CSO
VC Innovations
LinkedIn
Josephine Roy
Global Head - Payments Regulatory Developments & Engagement
J.P. Morgan
LinkedIn
Isabel Pitt
Product Leader & Strategist
LinkedIn
Garrett Cassidy
Founder & MD
Abarta Consulting
LinkedIn
Ross Jones
Global Head of Corporate Payments
Barclays
LinkedIn
Zilvinas Bareisis
Head of Retail and Payments
Celent
LinkedIn
Giscard Azizi
Head of Global Money – Transaction Banking, Wealth and Personal Banking
HSBC
LinkedIn
Rupert Lee-Browne
Group CEO
Caxton
LinkedIn
Janthana Kaenprakhamroy
Founder
Tapoly
LinkedIn
Ishtiaq Ahmed
Global Lead - Product Innovation, Experiences & Sustainability
HSBC
LinkedIn
Ilias Tsatalmpasidis
Growth Marketing Director
HyperJar
LinkedIn
Faith Reynolds
Director
Devon Fields Consulting
LinkedIn
William Lorenz
Founder and Strategic Advisor
Fintech
LinkedIn
Caroline Keaney
Head of Finance
Uber Payments UK
LinkedIn
Manish Kumar
Director - Merchant Acquiring Payment Products
Tide
LinkedIn
Shaul David
Fintech Consultant
Allica Bank
LinkedIn
Dastan Shukanayev
Fintech & Payment Strategist
LinkedIn
Bailey Kursar
Independent
Financial Inclusion Commission
LinkedIn
Fabricio Mercier
Portfolio Manager
WinYield
LinkedIn
Hannah Jeffreys
Senior Product Owner, Digital Identity
Lloyds Banking Group
LinkedIn
Azy Shojaeian
VP, Compliance & MLRO
Pockit
LinkedIn
Zwelli Burns
Senior Director, Compliance Technology
Paysafe
LinkedIn
Masha Cilliers
Founder and Principal Consultant
Payment Options
LinkedIn
Richard Bromley
Head of Fraud Risk
Monzo Bank
LinkedIn
Robert Kotlarz
Co-Founder & President
OneID
LinkedIn
Rodry Webb
Senior Manager of Product Management
The Walt Disney Company
LinkedIn
Richard Maton
Director
Aperio Strategy
LinkedIn
Ros Smith
Senior Technologist
Ofcom
LinkedIn
Varija Raj
Senior Product Manager
LiveScore Group
LinkedIn
Kieran Hines
Principal Analyst
Celent
LinkedIn
Joss Tasker
Founder/CEO
Sync Savings
LinkedIn
Anne-Lise Amiot
Lead Product Manager
Identity and Access Management
LinkedIn
Jay Richards
Co-Founder
Imagen Insights
LinkedIn
Janis Thomas
Managing Director
Look Fabulous Forever
LinkedIn
Nick Owen
CTO
Oka
LinkedIn
Nick Mothershaw
Chief Identity Strategist
Open Identity Exchange
LinkedIn
Gareth Narinesingh
Identity Development Director
Open Identity Exchange
LinkedIn
Bryn Robinson-Morgan
Independent Consultant
Moresburg
LinkedIn
Julia McColl
Independent Embedded Finance Expert
LinkedIn
Mark Burges Watson
CEO
kaldi
LinkedIn
Nicki Helfet
Global Loyalty Lead
ex-Ralph Lauren
LinkedIn
Panagiotis Tsoufis
Global Loyalty and Rewards Senior Digital Marketing Manager
Vodafone Group
LinkedIn
Vinicius Salum
CX and Digital Strategist
LinkedIn
Abol Froushan
Digital Identity Architecture Leader
LinkedIn
Dennis Curry
Chief Architect
TalkTalk
LinkedIn
Paul Wilkinson
Product Director
Deliveroo
LinkedIn
Jason Merron
CPO
O2
LinkedIn
Katie Sunley
Policy Advisor
Digital Identity, Department for Science, Innovation & Technology
LinkedIn
Rebecca Brindley
Head of Digital Accessibility
NatWest
LinkedIn
Cicely Dudley
Senior Manager, Payments Industry & Development
Lloyds Banking Group
LinkedIn
Joanne Dewar
Project Nemo Lead
Project Nemo
LinkedIn
Harsh Prasad
Senior Quant Researcher - AI & Model Risk
LinkedIn
Tom Matsuda
Fintech Reporter
Sifted
LinkedIn
Kate Bohn
CIO/CDO & Fractional Executive
Macquarie Group
LinkedIn
Bashir Khairym
Head - Payment Services
Amicorp
LinkedIn
Jessica Figueras
CEO / Vice Chair of Trustees
Pionen / the UK Cyber Security Council
LinkedIn
Phil Coole
MLRO and Head of Compliance
OakNorth Bank
LinkedIn
Chantelle Lamb
Director Fraud and Financial Crime Systems
OakNorth Bank
LinkedIn
Mat Megens
Founder and Chief Consumer Architect
Hyperjar
LinkedIn
Ty Zamkov
Global Head of Product, App Experience - Prime Video
Amazon
LinkedIn
Eve Whittaker
Solutions Consultants, Financial Services
SymphonyAI
LinkedIn
Sophie Hornbach
Director, Global Strategic Initiatives
UNiDAYS
LinkedIn
Zdravko Mladenov
Former Group CDIO
Post Office
LinkedIn
Menno Odijk
CTO
Mendix
LinkedIn
Toby Kernon
CEO & Founder
Wagonex
LinkedIn
Matt Berzinski
Senior Director, Product Management
Ping Identity
LinkedIn
Dr Sian Lewin
Regulatory and Compliance Expert/Consultant
The Reg Doctor
LinkedIn
Abhi Sharma
Industry Advisor - Banking
Microsoft
LinkedIn
Nivedita Rath
Payments Tech Leader
Xplor Technologies
LinkedIn
Reema Manchanda
Cyber Security/Insider Risk Manager
Schroders Personal Wealth
LinkedIn
Dr Ruth Wandhöfer
CIO
GC Partners
LinkedIn
Retno Widuri
Director - Global Fiat/Payment Partnership
LinkedIn
David Okoronkwo
Risk Specialist/KYC & AML
Taskrabbit
LinkedIn
Donatien Chedom Fotso
Ph.D, AI & ML Team Lead - SVP in Technology Data and Innovation
Deutsche Bank
LinkedIn
Julia Puzyrova
Head of Digital Channels Division and Chief Marketing Officer
Raiffeisen Bank
LinkedIn
Paul Loberman
Consultant
May Business Consulting
LinkedIn
Sairoze Hemani
Payments Policy
UK Finance
LinkedIn
Kate Bolton
Founder
Comms for Good
LinkedIn

2024 agenda

What does our community think?

"The Customer Alpha event was an extremely relevant and detailed event which was of benefit to companies across many industries. The VC Innovations preparation for the event was very professional and it was a pleasure to be a part of."

LEE TAYLOR

ONLYFANS

"Customer Alpha was a wonderfully curated event with some of the best insights I’ve heard to date around CX.I particularly enjoyed working with Giovanna Mefli, John Sills and Susannah Simmons on our panel discussion and I also enjoyed hearing Livia Bernadini from Zag on the panel titled, “how can businesses better serve customers during a time of rising prices and stretched incomes.” I thought this topic was extremely relevant and timely.Looking forward to participating in more conferences organized by VC Innovations!"

ELENA CICCOTELLI

TELEPERFORMANCE

"The organization of the event was remarkable. Although there were countless speakers, I could sense the people in-charge provided personal attention to any request and question. At the event itself, from the very first moment I could feel completely aware of how things are handled and what should I do. An untrivial point was the panel actually started exactly on time.
Also the speakers that shared the stage with me – Andrew (Disruption Banking), Alexandra (Bike Club) and Edward (Pret A Manger) – handled the event professionally and I could sense we had a nice chemistry."

SAGI AVITAN

PAYLOW

"Customer Alpha was an excellent experience. Talking on a panel gave me exposure to a wide range of perspectives and allowed me to field questions from peers. Listening in to other speakers and asking questions was valuable to my organization's pressing needs. Beyond the panels, networking with peers was smooth and productive. I'm looking forward to opportunities surfaced through that process."

WESLEY MANN

ETSY

"I had a great time networking and engaging in insightful and thought provoking discussions. This was a very well organized event and it was fun meeting some old acquaintances and making new ones. I would highly recommend these events to anyone looking to hone their networking skills, meet some great people and brainstorm together to expand their perspectives. Enjoyed every minute of it."

DMITRIY KURBANOV

DISH

“The depth of expertise and diversity of thought at CustomerX made it one of the most interesting and helpful conferences I've attended this year. It felt less like a conference and more like a community of intelligent, curious, and connected people who share similar professional and career goals.”

TREVOR MENGEL

CLOUTDESK

Contact us

Reach out to the Customer Alpha team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities

Milana Vlaović
Community Manager
Sponsorship & exhibition enquiries
LinkedInEmail
Alexandra Green
CMO
Marketing & media enquiries
LinkedInEmail
Lisa Moyle
Chief Strategy Officer
Content & speaking enquiries
LinkedInEmail
Anna Smart
Client Success Manager
Hosted Meetings & sponsorship delivery
LinkedInEmail

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