FTT Embedded Finance FAQs

Our FAQs cover the basics of the FTT Embedded Finance community, whilst also giving some straightforward answers to some of the more complex topics our content community covers in more detail.

Embedded Finance

About Us

What is FTT Embedded Finance?

Onesha – FTT Embedded Finance is a disruptive community of financial services providers, technology innovators and forward-looking brands that are collaborating to spearhead embedded finance at their organisations. It’s a platform for knowledge sharing and networking unlike no other, where the most engaged embedded finance pioneers unite under one roof to explore the latest trends and innovations in this dynamic space.

When do you run Embedded Finance events?

The European edition of FTT Embedded Finance is being held in May in London and is co-located with Customer Alpha and Future Identity Customer. Our North American edition will be held in June in New York and is co-located with Fintech Talents North America, Customer Alpha and Future Identity Finance. We finish the year in San Francisco with FTT Embedded Finance North America (our West Coast edition), which will once again be co-located with Customer Alpha.

Can I apply to speak at an Embedded Finance event?

We welcome all enquiries. To ask about speaking oppportunities go to the ‘Contact us’ section at the bottom of any of our event pages where you can make enquiries on how to sponsor or speak at any of our events. Alternatively, simply email speakers@vcinnovations.co.uk

How do I become a sponsor for Embedded Finance events?

To enquire about sponsorship opportunities and integrated campaigns book a call with our team here.

Learn More About Embedded Finance

What is embedded finance?

Put simply, embedded finance is the placing of a financial product in a non-financial customer experience, journey, or platform.

Why are firms turning to embedded finance solutions?

Onesha – To enable them the opportunity to capitalize on the opportunity of embedded finance. By leveraging embedded finance solutions, non-financial institutions can offer their customers financial products and services, therefore diversifying their product portfolio and maximizing their revenue streams.

What are some examples of embedded finance?

Onesha – Examples of Embedded Finance include fashion retailers like ASOS offering short term loans via buy now pay later, or travel agencies offering embedded insurance when you book a flight.

How can I keep up with the latest developments on embedded finance?

Join our community to receive the latest insights and trending topics here or follow us on LinkedIn.

What is embedded insurance?

Embedded lending refers to the opportunity for nonfinancial institutions to offer loans and lending services to their customers. Through embedded lending, customers can borrow money directly from business’ instead of from banks or nonfinancial institutions.

What is embedded lending?

Embedded lending refers to the opportunity for nonfinancial institutions to offer loans and lending services to their customers. Through embedded lending, customers can borrow money directly from business’ instead of from banks or nonfinancial institutions.

What's the differece between embedded finance & BaaS?

Embedded finance involves the integration of financial products and services in to the product portfolio of a nonfinanial institition. Embedded finance solutions are usually offered by consumer facing business’ at point of sale, in conjuction with the purchase of another product or service. BaaS involves the integration of digital banking solutions in to the technological infrastructure of an organisation/business. BaaS can be thought of as more of a “back-end” functionality which enables digital banks and nonfinancial institutions the opportunity to offer banking solutions to their customers.

What is BaaS?

BaaS involves offering retail or wholesale banking solutions using liscenced infrastructure. It enables nonfinancial institutions the opportunity to offer their customers digital banking solutions eg: loans, debit cards etc without them having to obtain a traditional banking liscence themselves.

What is BNPL?

BNPL refers to the integration of seamless, flexible payment options at point of sale. BNPL enables customers to delay payments for a fixed amount of time and can be used by business’ across multiple different industries to better serve their customers through the provision of flexible payment terms that can easily be embedded in to their existing products/services.