Meeting your customers
where and when they need you.
FTT Embedded Finance & Super-Apps North America East Coast
Save the date: April 16 - 17, 2024 | New York
THANK YOU FOR ATTENDING!
Discover FTT Embedded Finance & Super-Apps North America – East Coast. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.
2023 Key event stats
Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink New York has to offer!

400+
Attendees

40%
Embedders

45+
Rockstar speakers

1 day
Of building connections
2023 Key themes

Taking Financial Services Everywhere
What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?

The Distributors
Financial products are increasingly being distributed to end users by non-financial enterprises. Hear directly from leading brands as we discuss the opportunity and challenges when it comes to ‘embedding’ financial services into customer journeys. Learn how brands are working with partners across the ecosystem to create experiences that deliver on the expectations of customers – today and in the future.

Technology: The enablers
Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of PaaS, BaaS, laaS, Open Finance, APIs and all the tools and tech that are leading the drive to embedded finance and Super-Apps.

Payments & beyond
Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.

Insurance
Where and from who will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?

THE FUTURE OF WEALTH MANAGEMENT
Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access the ‘untapped’ opportunity could expand the size of the wealth management market significantly.
2023 Rockstar sponsors


Invest NI Delegation
2023 Media partners
2023 Agenda
08:30 - 09:00 Networking breakfast
09:00 - 09:10 Opening remarks
- Kevin Issadore, Head of Business Development, Marqeta
- Benjamin Pimentel, Technology Journalist
09:10 - 09:50 Collaboration for innovation: How are banks, fintech & other partners redefining their relationships to keep customers happy
09:50 - 10:30 “Platform evolution: Diversifying revenue streams & solving customer pain points”
10:30 - 11:10 Coffee Break
11:10 - 11:50 Partner versus build: Striking a balance between inhouse and external development for your embedded finance solution.
11.50 - 12.30 Lending for success
12:30 - 1.30 Lunch Break
1.30 - 2.10 Discovering the future of super-apps: Learning how to optimize your super-app by leveraging relationships with banks, external vendors, customers & more
2.10 - 2.50 Unleashing the power of AI on embedded finance
2.50 - 3.30 Embedded insurance – Breaking down barriers to access
3.30 - 4.00 Coffee Break
4.00 - 4.40The future of finance: Everything you need to know about mobile wallets
4.40 - 5.20 ESG and embedded finance – what can it deliver?
5.20 - 5.30 Thank you and closing remarks
2022 West Coast Highlights video
Get a better idea of what to expect by checking out the highlights reel of the North America event held in San Francisco last year!
From recession-proofing your product design to leveraging customer data to create seamless payment experiences, join us in 2023 to uncover the embedded finance insights spearheading cross industry financial transformation.
Co-located events
One day, four events and an interconnected community – register for FTT Embedded Finance & Super-Apps North America East Coast 2023 and get access to Customer Alpha North America East Coast, Fintech Talents North America and Future Identity North America as well – four events’ worth of content and networking.

Discover a dedicated global community of brands, retailers, marketplaces, platforms, and technology enablers collaborating to create better outcomes for customers.

Explore how digital identity can reduce fraud, enhance compliance and build customer trust in an evolving financial services landscape.

Discover a community of innovators and collaborators redefining financial services across a continent.
What does our community think?
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Register your interest
Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Qualifying attendees can apply for a free pass. Please see below.
Contact us
Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities