Meeting your customers

where and when they need you.

FTT Embedded Finance & Super-Apps

Save the date: September 18, 2024 | New York

THANK YOU FOR ATTENDING!

Discover FTT Embedded Finance & Super-Apps. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.

2023 Key event stats

Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink London has to offer!

400+

Attendees

40%

Embedders

45+

Rockstar speakers

1 day

Of building connections

2023 Key themes

TAKING FINANCIAL SERVICES EVERYWHERE

What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?

THE DISTRIBUTORS

Financial products are increasingly being distributed to end users by non-financial enterprises. Hear directly from leading brands as we discuss the opportunity and challenges when it comes to ‘embedding’ financial services into customer journeys. Learn how brands are working with partners across the ecosystem to create experiences that deliver on the expectations of customers – today and in the future.

TECHNOLOGY: THE ENABLERS

Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of  PaaS, BaaS, IaaS, Open Finance,  APIs and all the tools and tech that are leading the drive to embedded finance and SuperApps.

PAYMENTS & BEYOND

Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.

INSURANCE

Where and from whom will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?

THE FUTURE OF WEALTH MANAGEMENT

Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.

2023 Rockstar sponsors

Invest NI Delegation

2023 Media partners

2023 Rockstar speakers

Dhruv Sharma
Head of Payments
WeWork
LinkedIn
Wesley Mann
Senior Manager– Finance & Payment Analytics
Etsy
LinkedIn
Olaseni Bello
Associate General Counsel, Product (Payments)
Meta
LinkedIn
Dana Wilson
Founder & CEO
CHIP
LinkedIn
Yasmin Moaven
CMO
Pipe
LinkedIn
Jess Dembeck
Principal Product Manager - Payments
The Lifetime Value Company
LinkedIn
Neil Wusu
Director - Premium Subscription Strategy
Spotify
LinkedIn
Peter Gray
Former Vice President of Growth Product
Wall Street Journal
LinkedIn
Ben Schein
Head of Product Management
Shake Shack
LinkedIn
Jean Sullivan
Head of Wealth Management
Celent
LinkedIn
Allen Bryant
Advisor
Payroll Growth Partners
LinkedIn
Adrian Gutierrez
Principal Product Manager, Embedded Finance
TurboTenant
LinkedIn
Lixia Zhu
Co-Founder & Chief Executive Officer
Ciphorama
LinkedIn
Charvi Gandotra
Associate Director
Commonwealth
LinkedIn
Matt Zalubowski
Senior Vice President of Marketing
Atlanticus
LinkedIn
Akita Somani
SVP - BNPL / POS Lending
U.S. Bank
LinkedIn
Andrew Jernigan
CEO
Insured Nomads
LinkedIn
Melanie Hardin
Business Strategy
Verizon
LinkedIn
Dave Campbell
Product Management | Financial Products
Gusto
LinkedIn
Jaime Toplin
Senior Research Analyst, Payments & Commerce
Insider Intelligence
LinkedIn
Courtney Cardin
Co-Founder
Aura Finance
LinkedIn
Andrés Ricaurte
SVP & GM, Financial Services
Buildertrend
LinkedIn
Gali Heichal
Global Head of Payments Partnerships
Klarna Inc.
LinkedIn
Peter Fishman
President
Finnovia Group
LinkedIn
Alan Magee
Vice President - Marketing
Empire Portfolio Group (DBA OrangeTheory Fitness)
LinkedIn
Killian Brackey
SVP of Engineering
Happy Money
LinkedIn
Angelique Wynants
Head of Mexico Customer Experience
Nubank
LinkedIn
Eugenie George
Head of Content & Strategy
CHIP
LinkedIn
Collin Mellot
Head of Marketing & Growth
Bend by FNBO
LinkedIn
Shahzad Haider
President
The Future Connoisseurs
LinkedIn
Haxia Yu
Chief Executive Officer
1898 Legacy
LinkedIn
Thiago Gaiao
Global Omni Category Development Director
Reckitt
LinkedIn
Tor Opedal
Senior Vice President & General Manager - Payments
Olo
LinkedIn
Valerie Mosley
Founder
Bright Up
LinkedIn
Sheri Fitts
Consultant
Sherifitts
LinkedIn
Preeti Chaturvedi
Global Payments & Banking Executive
Independent
LinkedIn
Katie Palencsar
Managing Director - Female Innovators Lab Fund, Global Head of Venture Studio
Anthemis
LinkedIn
Darren Hecht
SVP of Business Development
Biz2Credit
LinkedIn
Lauren Benkov
Customer Experience
Wonder
LinkedIn
Krithika Rosenthal
Group Director, Strategy
Wavemaker
LinkedIn
Tim Russo
Senior Director of Partnerships and BizDev
Navan Expense
LinkedIn
Samuel Hollander
Founder & Chief Executive Officer
Mango Media
LinkedIn
Nana Danielov
Senior Vice President
BioNova
LinkedIn
Christian Trautwein
Senior Manager | Strategy & Operations
Zocdoc
LinkedIn
Manan Modi
Product Manager
Amplify Life Insurance
LinkedIn
Lance Amato
Head of Customer Experience
The Canoa Supply Company
LinkedIn
Jonah Redel-Traub
Director of eCommerce
Summit Golf Brands
LinkedIn
Scott Astrada
Director of Public Policy, Government Affairs & Social Impact
Affirm Inc
LinkedIn
Trevor Mengel
CEO & Co-Founder
Cloutdesk
LinkedIn
Elizabeth Zietlow
Vice President - Experience Insights, Strategy & Research
Signet Jewellery
LinkedIn
Robert Daniel
FinTech Catalyst
ATDC
LinkedIn
Bill Liatsis
Vice President & General Manager
Cars.com
LinkedIn
Alex Pilskin
Chief of Staff to CEO
Alto
LinkedIn
Eric Satz
Founder & CEO
Alto
LinkedIn
Rebecca Mullholland
Senior Policy Advisor
FDATA North America
Kate Drew
Director of Research
CCG Catalyst Consulting
Miguel Armaza
Co-Founder & General Partner
Gilgamesh Ventures
Bill Reboul
Chief Product Officer
Alegeus
LinkedIn
Filipe Ghirardello
Head of Strategic Finance & FP&A
Noom Inc
LinkedIn
Venu Appana
Lead Client Partner BaaS
Finastra
LinkedIn
Bill Suneson
Chief Executive Officer
Bindable
LinkedIn
Stephanie Perez
Head of Operating Value/Portfolio Business Development
Fin Capital
LinkedIn
Jesse Podell
Senior Director
Ally
LinkedIn
Gean Martinez
Co-Founder & Chief Technology Officer
Breakthru
LinkedIn
Cat Middleton
General Partner
The Venture Collective
LinkedIn
Craig Eagleson
President/Chief Revenue Officer
Incenter Insurance Solutions
LinkedIn
Geisa Balla
Head of Digital Product
Customers Bank
LinkedIn
Sasha Pilch
Principal/Co-Founder
Fintech Capital/NYC FIntech Women
LinkedIn
Olivia Baribeau
Principal
Haymaker Ventures
Glenn Johnson
Independent Marketing Consultant
Independent
Max Rudy
Director of eCommerce
Wild Planet Foods
Navneet Gill
Founder
Naavics
Andrew O'Donnell
Director of Subscription Marketing
Haymarket Media
Samuel Hollander
Founder & Chief Growth Officer
Mango Media
Cindi Rosner
Vice President of Marketing
CR Consulting
Dmitry Kurbanov
Customer Experience Leader
DISH
Casey Kunau
Director of Customer Experience
Nectar
Michael Bernard
Senior Analyst | Retail Banking Industry
Celent
Marc Lupinacci
Senior Analyst | Retail Banking Industry
Celent
Sam Paik
Chief Financial Officer
Empire Portfolio Group
Anya Kelly
Customer Experience Consultant
Independent
Immanuel Klaiber
Head of Pricing
FINN
Sam Reichstein
Marketing Manager
Empire Startups
Gean Martinez
Co-Founder & Chief Technology Officer
Breakthru
Jasmine Boyce
Program Manager
Empire Start Ups

2023 Agenda

08:30 - 09:00 Networking breakfast

Lisa Moyle, Chief Strategy Officer, VC Innovations

09:00 - 09:10 Opening remarks

In the world of payments, we’re no strangers to the buzzword of the moment. Embedded Finance has been circulating for more than a moment, but it has a constantly evolving definition that has left many wondering: What exactly is embedded finance, and more importantly, how do I implement it into our tech stack in a meaningful way?

  • Kevin Issadore, Head of Business Development, Marqeta 
  • Benjamin Pimentel, Technology Journalist 

09:10 - 09:50 Collaboration for innovation: How are banks, fintech & other partners redefining their relationships to keep customers happy

It’s imperative, in any industry, for business’ to be adaptative to be successful. Given the dynamic nature of the embedded finance space, it’s critical for banks, fintech and embedders to collaborate to deliver the best outcomes for end-users. Leaders in the space discuss the impact of effective partnerships. 

09:50 - 10:30 “Platform evolution: Diversifying revenue streams & solving customer pain points”

Artificial intelligence is the future, and the embedded finance space shows much promise in its capacity to evolve and improve using this revolutionary technology. What are the practicalities of integrating AI into your embedded finance strategy, however? How can you assess the ROI of enhancing your product with AI? How can you use AI to facilitate B2B embedded finance? What data and regulatory considerations must you think about when leveraging AI in fintech? Learn the answers to your burning AI – embedded finance questions here.  

10:30 - 11:10 Coffee Break

11:10 - 11:50 Partner versus build: Striking a balance between inhouse and external development for your embedded finance solution.

Deciding how to balance utilizing internal resources with harnessing external expertise to create an embedded finance solution is key. Should you leverage an external API or develop it in house? How closely should your internal and external teams work to create your embedded finance product? Attend this session to learn what factors you must consider creating an efficient product development strategy that accelerates the implementation of your embedded finance strategy.  

11.50 - 12.30 Lending for success

Embedding lending products into the customer journey creates many opportunities to more effectively meet their needs. Building on what non-financial enterprises know about their customers can lower the risk of different types of lending.  Hear from brands, banks and innovative tech companies who are building and distributing the lending products of the future. 

12:30 - 1.30 Lunch Break

1.30 - 2.10 Discovering the future of super-apps: Learning how to optimize your super-app by leveraging relationships with banks, external vendors, customers & more

To create a successful super-app for SMBs, it’s crucial to effectively orchestrate a network of partners.  With so many moving parts involved this can prove to be complex. Understand how to create a step-by-step plan to deliver a successful Super App for users. 

 

2.10 - 2.50 Unleashing the power of AI on embedded finance

Open banking is a key driver of embedded finance. Explore the opportunity whilst understanding the commercial and operational hurdles present in the space. 

2.50 - 3.30 Embedded insurance – Breaking down barriers to access

Identifying the opportunities of embedded insurance to create simplified experiences and better coverage factors in the risk of complying with evolving regulation. Hear the do’s and don’ts of offering embedded insurance in this panel. 

3.30 - 4.00 Coffee Break

4.00 - 4.40The future of finance: Everything you need to know about mobile wallets

In a world where there’s growing consumer appetite for convenience and simplicity, mobile wallets offer both when it comes to payment solutions. With their capacity to hold credit cards, driving licenses and more, there is opportunity to integrate embedded finance and mobile wallets to revolutionize the payments landscape. Will you seize it? 

4.40 - 5.20 ESG and embedded finance – what can it deliver?

From being used to help the environment, to making a meaningful social impact, the opportunity for embedded finance to positively impact society is ripe for the picking.  Learn how to tailor your embedded finance strategy to better serve society in this session.

5.20 - 5.30 Thank you and closing remarks

Co-located events

One day, four events and an interconnected community – register for FTT Embedded Finance & Super-Apps North America East Coast 2023 and get access to Customer Alpha North America East Coast, Fintech Talents North America and Future Identity North America as well – four events’ worth of content and networking.

Discover a dedicated global community of brands, retailers, marketplaces, platforms, and technology enablers collaborating to create better outcomes for customers.

Explore how digital identity can reduce fraud, enhance compliance and build customer trust in an evolving financial services landscape.

Discover a community of innovators and collaborators redefining financial services across a continent.

What does our community think?

"Great event, great content, great location, great people!"

Raul Arribas, Chief Technology Officer, 11Onze

“Excellent event, with great content and a good range of topics for everyone to keep learning about the Embedded Finance world that’s opening up.”

Paul Staples, Global Head of Banking as a Service and Embedded Finance Proposition, HSBC

“Quality insight from a diverse range of businesses and speakers. Great event to understand how the latest tech trends are being adopted across different markets, and network with key contacts”

Paul Waters, Partner - Head of Digital WealthPartner - Head of Digital Wealth, Hymans Robertson

“Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners”

Conrad Ford, Chief Product & Strategy Officer, Allica Bank

“The VC Innovations team does a great job of curating conversations about the themes that are shaping the fintech landscape”

Amy Young, Global Digital Advisor, Microsoft

"FTT Embedded finance was a great conference on the recent phenomena of integrating and offering financial products in the customer journey! The conference gave light to many such examples and opened up my eyes to more opportunities and usecases. The talks were really insightful coupled with an amazing networking opportunity to go deeper into the topics discussed. Must attend for any merchant looking to offer financial products in their customer journey"

Anirudh Narla, Product Director – Head of Payments, Hopper

"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action . It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."

Garrett Olson, Head of Insurance & Risk Management, Wolt

“Insightful on current trends and opportunities, and really well curated opportunity to connect with the right professionals in my area.”

Akita Somani, SVP BNPL/POS Lending, US Bank

“These events are always extremely well run, offer a great ways to connect with people in your field and provide interesting insights into how embedded finance is playing a critical role in the future of innovative payment and financial solutions”

Anthony Lees, Chief Product Officer, Wirex

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Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities

Victor Cruz
CEO
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CMO
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Head of Operations
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Senior Producer
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