Meeting your customers
where and when they need you.

FTT Embedded Finance & Super-Apps North America East Coast

June 20, 2023 | New York

Discover FTT Embedded Finance & Super-Apps North America – East Coast. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.

Key event stats

Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink New York has to offer!

600+ 

Attendees

40% 

Embedders

45+ 

Rockstar speakers

1 day 

Of building connections

Key themes

Taking financial services everywhere

Taking Financial Services Everywhere

What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?  

The distributors

The Distributors

Financial products are increasingly being distributed to end users by non-financial enterprises. Hear directly from leading brands as we discuss the opportunity and challenges when it comes to ‘embedding’ financial services into customer journeys. Learn how brands are working with partners across the ecosystem to create experiences that deliver on the expectations of customers – today and in the future.  

The enablers

Technology: The enablers

Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of PaaS, BaaS, laaS, Open Finance, APIs and all the tools and tech that are leading the drive to embedded finance and Super-Apps.   

Payments and beyond

Payments & beyond

Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.  

Insurance

Insurance

Where and from who will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?  

The future of wealth management

THE FUTURE OF WEALTH MANAGEMENT

Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access the ‘untapped’ opportunity could expand the size of the wealth management market significantly.
 

Rockstar speakers

Adrian Gutierrez
Principal Product Manager, Embedded Finance
TurboTenant
LinkedIn
Alexis Pena Vecino
AVP of Marketing Operations (Strategy and Customer Experience)
NAADAM
LinkedIn
Dhruv Sharma
Head of Payments
WeWork
LinkedIn
Welsey Mann
Manager, Finance and Payments Analytics
Etsy
LinkedIn
Allen Bryant
Advisor
Payroll Growth Partners
LinkedIn
Dominic Kalms
Founder & CEO
B Generous
LinkedIn
Sunil Kumar
Director, Product Management, Payments
Expedia
LinkedIn
Jean Sullivan
Head of Wealth Management
Celent
LinkedIn
Jess Dembeck
Principal Product Manager, Payments
LTV
LinkedIn
Jeff Grobaski
Founder & CEO
Epic River
LinkedIn
Yasmin Moaven
CMO
Pipe
LinkedIn
Lixia Zhu
Co-Founder & Chief Executive Officer
Ciphorama
LinkedIn
Dana Wilson
Founder & CEO
CHIP
LinkedIn
Matt Zalubowski
SVP - Head of Marketing
Atlanticus
LinkedIn
Charvi Gandotra
Associate Director
Commonwealth
LinkedIn
Akita Somani
SVP - BNPL / POS Lending
U.S. Bank
LinkedIn
Carlosluis Duchicela
Senior Product Manager | Growth, Monetization, Payments
Dashlane
LinkedIn
Andrew Jernigan
CEO
Insured Nomads
LinkedIn
Melanie Hardin
Business Strategy
Verizon
LinkedIn
Dave Campbell
Financial Product Manager
Gusto
LinkedIn
Jaime Toplin
Senior Research Analyst, Payments & Commerce
Insider Intelligence
LinkedIn
Courtney Cardin
Co-Founder
Aura Finance
LinkedIn

Agenda

08:00 - 09:00 Networking breakfast

As economic headwinds impact consumers  and businesses across the globe, the role of banks, fintechsdistributors  and other stakeholders in the embedded finance ecosystem is changingExplore how the current economic environment is influencing the trajectory of the embedded finance space. Discuss what this means for those looking to implement an embedded finance strategy. 

09:00 - 09:10 Opening remarks

As economic headwinds impact consumers  and businesses across the globe, the role of banks, fintechsdistributors  and other stakeholders in the embedded finance ecosystem is changingExplore how the current economic environment is influencing the trajectory of the embedded finance space. Discuss what this means for those looking to implement an embedded finance strategy. 

09:10 - 09:50 The evolution of the embedded finance ecosystem in the current economic environment

As economic headwinds impact consumers  and businesses across the globe, the role of banks, fintechsdistributors  and other stakeholders in the embedded finance ecosystem is changingExplore how the current economic environment is influencing the trajectory of the embedded finance space. Discuss what this means for those looking to implement an embedded finance strategy. 

09:50 - 10.30 Collaboration for innovation: How are banks, fintechs & other partners redefining their relationships to keep customers happy

It’s imperative, in any industry, for business’ to be adaptative to be successful. Given the dynamic nature of the embedded finance space, it’s critical for banks, fintechs and embedders to collaborate to deliver the best outcomes for end-users. Leaders in the space discuss the impact of effective partnerships. 

10:30 - 11:10 Coffee Break

11:10 - 11:50 Big tech and transforming the financial fabric of the digital payments space

The influence of big tech on the digital payments landscape has been monumental. As tech giants continue to spearhead the latest innovations in payments, understand the impact and get insight into the future of digital payments.

11:50 - 12.30 Evolving regulation and embedded finance

The regulatory frameworks for embedded finance are evolving to keep pace with innovationJoin this expert led session to understand how that will impact businesses offering and embedding financial products.  

12:30 - 1:30 Lunch Break

1.30 - 2.10 Democratising access to wealth management

Historically, wealth management tools have been something largely reserved for the already well-off. Is the tide beginning to chance How can trusted non-financial businesses help their users build what can be life changing pools of wealth? 

2.10 - 2.50 The next frontier in financial inclusion: the impact of embedded finance

Financial inclusion changes lives. The ability to transact, save, borrow, insure against risks (personal and business) and plan for the future in safe and cost effective ways have a huge impact on well-being and the broader economy. How can embedded finance help drive great access to much needed financial products and services.

2.50 - 3.30 Discovering the future of super-apps for SMBs: Learning how to optimize your super-app by leveraging relationships with banks, external vendors, customers & more

To create a successful super-app for SMBs, it’s crucial to effectively orchestrate a network of partners With so many moving parts involved this can prove to be complex. Understand how to create a step-by-step plan to deliver a successful Super App for users

3.30 - 4.00 Coffee Break

4.00 - 4.40 The next stage of innovation with open banking

Open banking is a key driver of embedded finance. Explore the opportunity whilst understanding the commercial and operational hurdles present in the space.

4.40 - 5.20 Building insurance into the customer journey

Embedded insurance is a fastmoving space, with plenty of opportunity to innovate. Making access to insurance products easier seems like a simple choice but are there risks involved?.

5.20 - 5.30 Closing remarks

Embedded insurance is a fastmoving space, with plenty of opportunity to innovate. Making access to insurance products easier seems like a simple choice but are there risks involved?.

1.30 - 2.10 Kickstarting the next wave of embedded finance innovation: What steps must you take to scale your embedded finance offering whilst maintaining a stellar customer experience?

At the heart of any good, embedded finance strategy is the need to provide a frictionless and secure interaction between the customer and providerHear how leading innovators added to product offerings with embedded finance whilst ensuring the highest levels of customer care

2.10 - 2.50 Managing multiple data sources to combat fraud & strengthen cybersecurity in the context of embedded finance

Ensuring your organisation has a watertight cybersecurity system in place is critical to ensuring practical success of your embedded finance strategy. Hear how you can create an organised system to manage your data and ensure optimal data privacy/security in the context of embedded finance in this session

2.50 - 3.30 Lending products that drive growth

Beyond BNPL there are exciting opportunities that are built on a a fuller understanding of customer need and are made available at point of need. Hear from leading innovators who are collaborating deliver better results for customers

3.30 - 4.10 Real world embedded finance

Explore some of the exciting use cases of embedded finance. Understand how successful embedded finance strategies  overcome internal challenges to deliver new product and revenue opportunities. 

4.10 - 4.20 Closing Remarks

2022 West Coast Highlights video

Get a better idea of what to expect by checking out the highlights reel of the North America event held in San Francisco last year!

From recession-proofing your product design to leveraging customer data to create seamless payment experiences, join us in 2023 to uncover the embedded finance insights spearheading cross industry financial transformation.

Co-located events

One day, four events and an interconnected community – register for FTT Embedded Finance & Super-Apps North America East Coast 2023 and get access to Customer Alpha North America East Coast, Fintech Talents North America and Future Identity North America as well – four events’ worth of content and networking.

Discover a dedicated global community of brands, retailers, marketplaces, platforms, and technology enablers collaborating to create better outcomes for customers.

Explore how digital identity can reduce fraud, enhance compliance and build customer trust in an evolving financial services landscape.

Discover a community of innovators and collaborators redefining financial services across a continent.

What does our community think?

"Great event, great content, great location, great people!"

Raul Arribas, Chief Technology Officer, 11Onze

“Excellent event, with great content and a good range of topics for everyone to keep learning about the Embedded Finance world that’s opening up.”

Paul Staples, Global Head of Banking as a Service and Embedded Finance Proposition, HSBC

“Quality insight from a diverse range of businesses and speakers. Great event to understand how the latest tech trends are being adopted across different markets, and network with key contacts”

Paul Waters, Partner - Head of Digital WealthPartner - Head of Digital Wealth, Hymans Robertson

“Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners”

Conrad Ford, Chief Product & Strategy Officer, Allica Bank

“The VC Innovations team does a great job of curating conversations about the themes that are shaping the fintech landscape”

Amy Young, Global Digital Advisor, Microsoft

"FTT Embedded finance was a great conference on the recent phenomena of integrating and offering financial products in the customer journey! The conference gave light to many such examples and opened up my eyes to more opportunities and usecases. The talks were really insightful coupled with an amazing networking opportunity to go deeper into the topics discussed. Must attend for any merchant looking to offer financial products in their customer journey"

Anirudh Narla, Product Director – Head of Payments, Hopper

"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action . It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."

Garrett Olson, Head of Insurance & Risk Management, Wolt

“Insightful on current trends and opportunities, and really well curated opportunity to connect with the right professionals in my area.”

Akita Somani, SVP BNPL/POS Lending, US Bank

“These events are always extremely well run, offer a great ways to connect with people in your field and provide interesting insights into how embedded finance is playing a critical role in the future of innovative payment and financial solutions”

Anthony Lees, Chief Product Officer, Wirex

Register Now

Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Qualifying attendees can apply for a free pass. Please see below. Save $600 before Friday March 31, 2023!

Rockstar live pass

$1599 $999

Offer ends March 31, 2023
  • Access to Embedded Finance & Super-Apps event
  • Access to Customer Alpha event
  • Access to Future Identity Finance event
  • Access to Fintech Talents North America event
  • Ability to curate bespoke schedule via event app
  • Access to meeting scheduler via event app
  • Access to the exhibition area
  • Access to networking drinks
Embedders Free

Apply now

Limited space available
  • Access to Embedded Finance & Super-Apps event
  • Access to Customer Alpha event
  • Access to Future Identity Finance event
  • Access to Fintech Talents North America event
  • Ability to curate bespoke schedule via event app
  • Access to meeting scheduler via event app
  • Access to match-making via Hosted Buyer program
  • Access to the exhibition area
  • Access to networking drinks

*Complimentary passes are only offered to non-financial institutions including retailers, e-commerce, marketplaces, freelancing and social platforms, gaming, healthcare, entertainment, travel, telecommunications and mobility businesses.
Successful applicants are expected to accept up to 5 double opt-in introductions / meetings as part of our Hosted Buyer program.

Contact us

Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities

Victor Cruz
CEO
Sales Enquiries
LinkedInEmail
Victoria Smart
Marketing Manager
Marketing & media enquiries
LinkedInEmail
Kym Osborne
Head of Operations
Operations enquiries
LinkedInEmail
Onesha Liyanage
Senior Producer
Content enquiries
LinkedInEmail