Meeting your customers
where and when they need you.
FTT Embedded Finance & Super-Apps North America East Coast
June 20, 2023 | New York
Discover FTT Embedded Finance & Super-Apps North America – East Coast. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.
Key event stats
Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink New York has to offer!
600+
Attendees
40%
Embedders
45+
Rockstar speakers
1 day
Of building connections
Key themes
Taking Financial Services Everywhere
What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?
The Distributors
Financial products are increasingly being distributed to end users by non-financial enterprises. Hear directly from leading brands as we discuss the opportunity and challenges when it comes to ‘embedding’ financial services into customer journeys. Learn how brands are working with partners across the ecosystem to create experiences that deliver on the expectations of customers – today and in the future.
Technology: The enablers
Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of PaaS, BaaS, laaS, Open Finance, APIs and all the tools and tech that are leading the drive to embedded finance and Super-Apps.
Payments & beyond
Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.
Insurance
Where and from who will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?
THE FUTURE OF WEALTH MANAGEMENT
Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access the ‘untapped’ opportunity could expand the size of the wealth management market significantly.
Rockstar speakers
Agenda
08:00 - 09:00 Networking breakfast
09:00 - 09:10 Opening remarks
09:10 - 09:50 The evolution of the embedded finance ecosystem in the current economic environment
09:50 - 10.30 Collaboration for innovation: How are banks, fintechs & other partners redefining their relationships to keep customers happy
10:30 - 11:10 Coffee Break
11:10 - 11:50 Big tech and transforming the financial fabric of the digital payments space
11:50 - 12.30 Evolving regulation and embedded finance
12:30 - 1:30 Lunch Break
1.30 - 2.10 Democratising access to wealth management
2.10 - 2.50 The next frontier in financial inclusion: the impact of embedded finance
2.50 - 3.30 Discovering the future of super-apps for SMBs: Learning how to optimize your super-app by leveraging relationships with banks, external vendors, customers & more
3.30 - 4.00 Coffee Break
4.00 - 4.40 The next stage of innovation with open banking
4.40 - 5.20 Building insurance into the customer journey
5.20 - 5.30 Closing remarks
1.30 - 2.10 Kickstarting the next wave of embedded finance innovation: What steps must you take to scale your embedded finance offering whilst maintaining a stellar customer experience?
2.10 - 2.50 Managing multiple data sources to combat fraud & strengthen cybersecurity in the context of embedded finance
2.50 - 3.30 Lending products that drive growth
3.30 - 4.10 Real world embedded finance
4.10 - 4.20 Closing Remarks
2022 West Coast Highlights video
Get a better idea of what to expect by checking out the highlights reel of the North America event held in San Francisco last year!
From recession-proofing your product design to leveraging customer data to create seamless payment experiences, join us in 2023 to uncover the embedded finance insights spearheading cross industry financial transformation.
Co-located events
One day, four events and an interconnected community – register for FTT Embedded Finance & Super-Apps North America East Coast 2023 and get access to Customer Alpha North America East Coast, Fintech Talents North America and Future Identity North America as well – four events’ worth of content and networking.
Discover a dedicated global community of brands, retailers, marketplaces, platforms, and technology enablers collaborating to create better outcomes for customers.
Explore how digital identity can reduce fraud, enhance compliance and build customer trust in an evolving financial services landscape.
Discover a community of innovators and collaborators redefining financial services across a continent.
What does our community think?
"Great event, great content, great location, great people!"
Raul Arribas, Chief Technology Officer, 11Onze
“Excellent event, with great content and a good range of topics for everyone to keep learning about the Embedded Finance world that’s opening up.”
Paul Staples, Global Head of Banking as a Service and Embedded Finance Proposition, HSBC
“Quality insight from a diverse range of businesses and speakers. Great event to understand how the latest tech trends are being adopted across different markets, and network with key contacts”
Paul Waters, Partner - Head of Digital WealthPartner - Head of Digital Wealth, Hymans Robertson
“Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners”
Conrad Ford, Chief Product & Strategy Officer, Allica Bank
“The VC Innovations team does a great job of curating conversations about the themes that are shaping the fintech landscape”
Amy Young, Global Digital Advisor, Microsoft
"FTT Embedded finance was a great conference on the recent phenomena of integrating and offering financial products in the customer journey! The conference gave light to many such examples and opened up my eyes to more opportunities and usecases. The talks were really insightful coupled with an amazing networking opportunity to go deeper into the topics discussed. Must attend for any merchant looking to offer financial products in their customer journey"
Anirudh Narla, Product Director – Head of Payments, Hopper
"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action . It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."
Garrett Olson, Head of Insurance & Risk Management, Wolt
“Insightful on current trends and opportunities, and really well curated opportunity to connect with the right professionals in my area.”
Akita Somani, SVP BNPL/POS Lending, US Bank
“These events are always extremely well run, offer a great ways to connect with people in your field and provide interesting insights into how embedded finance is playing a critical role in the future of innovative payment and financial solutions”
Anthony Lees, Chief Product Officer, Wirex
Register Now
Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Qualifying attendees can apply for a free pass. Please see below. Save $600 before Friday March 31, 2023!
$1599 $999
- Access to Embedded Finance & Super-Apps event
- Access to Customer Alpha event
- Access to Future Identity Finance event
- Access to Fintech Talents North America event
- Ability to curate bespoke schedule via event app
- Access to meeting scheduler via event app
- Access to the exhibition area
- Access to networking drinks
Apply now
- Access to Embedded Finance & Super-Apps event
- Access to Customer Alpha event
- Access to Future Identity Finance event
- Access to Fintech Talents North America event
- Ability to curate bespoke schedule via event app
- Access to meeting scheduler via event app
- Access to match-making via Hosted Buyer program
- Access to the exhibition area
- Access to networking drinks
*Complimentary passes are only offered to non-financial institutions including retailers, e-commerce, marketplaces, freelancing and social platforms, gaming, healthcare, entertainment, travel, telecommunications and mobility businesses.
Successful applicants are expected to accept up to 5 double opt-in introductions / meetings as part of our Hosted Buyer program.
Contact us
Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities
