Meeting your customers
where and when they need you.
Welcome to FTT Embedded Finance & Super-Apps Europe 2023
16th May 2023 | Convene at 22 Bishopsgate, London
Discover FTT Embedded Finance & Super-Apps Europe. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.
Key event stats
Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink London has to offer!

600+
Attendees

60%
Embedders

100+
Rockstar speakers

1 day
Of building connections
Key themes

Taking Financial Services Everywhere
What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?

The Distributors
Financial products are increasingly being distributed to end users by non-financial enterprises. Hear directly from leading brands as we discuss the opportunity and challenges when it comes to ‘embedding’ financial services into customer journeys. Learn how brands are working with partners across the ecosystem to create experiences that deliver on the expectations of customers – today and in the future.

Technology: The enablers
Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of PaaS, BaaS, laaS, Open Finance, APIs and all the tools and tech that are leading the drive to embedded finance and Super-Apps.

Payments & beyond
Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.

Insurance
Where and from who will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?

THE FUTURE OF WEALTH MANAGEMENT
Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access the ‘untapped’ opportunity could expand the size of the wealth management market significantly.
Agenda
09:00 - 09:30 Examining the Evolution of the Embedded Finance Ecosystem in the Context of the Current Economic Environment
09:30 - 10:00 Investigating the Interlocking Interfaces of the Embedded Finance Ecosystem: How are Banks, FinTech & Partners Redefining their Relationships to Keep Customers Happy
10:00 - 10:30 Hearing How Big Tech is Transforming the Financial Fabric of the Digital Payments Space
10:30 - 11:00 Uncovering the Opportunity for Embedded Finance in the Metaverse
11:00 - 11:30 Coffee Break
11:30 - 12:00 Discovering the Future of Super-Apps for SMBs: Learning How to Optimize Your Super-App by Leveraging Relationships With Banks, External Vendors, Customers & More
12:00 - 12:30 Scrutinizing the Operational & Commercial Challenges of Open Banking Implementation
12:30 - 13:00 Overcoming Common Technology Integration, Budgetary and Resource Allocation Challenges to Devise and Deploy a Practical Super-App Development Strategy
13:00 - 13:30 Learning How to Tailor the Value Proposition of Super-Apps to Showcase Product Versatility & Functionality to Customers
13:30 - 14:30 Lunch Break
14:30 - 15:00 Uncovering the Deep Potential for Embedded Finance to Positively Impact Society from an Environmental, Social & Governance Perspective
15:00 - 15:30 Kickstarting the Next Wave of Embedded Finance Innovation: What Steps Must You Take to Scale Your Embedded Finance Offering Whilst Maintaining a Stellar Customer Experience?
15:30 - 16:00 Assessing the Technical Readiness of Your Legacy Infrastructure to Determine How You Can Incorporate Embedded Finance with Your Existing Product
16:00 - 16:30 Coffee Break
16:30 - 17:00 Learning Tips & Tricks to Maximize Success of Commercial Models of Embedded Finance
- Julapa Jagtiani. Senior Economic Advisor and Economist, Federal Reserve Bank of Philadelphia
- Marc Rehberger, SVP, Senior Managing Director, Head of Tech Enabled Banking, Customers Bank
- Carla Carriveau, Chief Legal Officer, CoinList
- Steven Boms, Founder and President, Allon Advocacy
- Lisa Moyle, Chief Strategy Officer, VC Innovations (Moderator)
17:00 - 17:10 Thank you and Closing Remarks
17:10: Networking drinks
11:30 - 12:00 Utilizing Embedded Finance & Super-Apps to Build Credit History & Navigate the Cost-of-Living Crisis
12:00 - 12:30 The Next Frontier in Financial Inclusion: Discovering Future Trends in Buy Now, Pay Later
12:30 - 13:00 Wealth Management 101: What’s New for 2023 in the Context of the Cost of Living Crisis?
13:00 - 13:30 Creating an Actionable Plan to Identify Embedded Insurance Risk & Comply with Evolving Regulation
13:30 - 14:30 Lunch Break
14:30 - 15:00 Deep Diving into the Opportunities & Challenges of the Embedded Insurance Landscape in 2023
15:00 - 15:30 Learning How to Seamlessly Integrate Lending at Point of Sale to Simplify Adoption & Maximize Customer Utilization
15:30 - 16:00 Understanding Why it’s Important to Create Secure, User-Friendly Payment Experiences to Protect Your Customers & Your Bottom Line
16:00 - 16:30 Coffee Break
16:30 - 17:00 Managing Multiple Data Sources to Combat Fraud & Strengthen Cybersecurity in the Context of Embedded Finance
17:00 - 17:10 Closing remarks
17:10 Networking drinks
Highlights video
Get a better idea of what to expect by checking out the highlights reel of the event last year!
From recession-proofing your product design to leveraging customer data to create seamless payment experiences, join us in 2023 to uncover the embedded finance insights spearheading cross industry financial transformation.
Co-located with: Customer Alpha Europe and Future Identity Customer
One day, three events and an interconnected community – register for FTT Embedded Finance & Super-Apps Europe 2023 and get access to three events’ worth of content and networking.

Customer Alpha will bring together 600+ attendees for a one day event in central London. Discover a dedicated global community of brands, retailers, marketplaces, platforms, and technology enablers collaborating to create better outcomes for customers.

Future Identity Customer will bring together 600+ attendees for a one day event in central London. Discover how consumer facing businesses in retail, gaming, mobility, entertainment, travel, healthcare and other key sectors, are approaching digital identity.
What does our community think?
Register now
Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Qualifying attendees can apply for a free pass. Please see below. Save £500 before Friday 3rd February 2023!
£1299 £799 + VAT
- Access to Embedded Strategy stage
- Access to Real World Applications stage
- Access to Customer Alpha Europe 2023 event
- Access to Future Identity Finance 2023 event
- Ability to curate bespoke schedule via event app
- Access to meeting scheduler via event app
- Access to match-making via Hosted Buyer programme
- Access to the exhibition area
- Access to networking drinks
Apply now
- Access to Embedded Strategy stage
- Access to Real World Applications stage
- Access to Customer Alpha Europe 2023 event
- Access to Future Identity Finance 2023 event
- Ability to curate bespoke schedule via event app
- Access to meeting scheduler via event app
- Access to match-making via Hosted Buyer programme
- Access to the exhibition area
- Access to networking drinks
*Complimentary passes are only offered to non-financial institutions including retailers, e-commerce, marketplaces, freelancing and social platforms, gaming, healthcare, entertainment, travel, telecommunications and mobility businesses.
Successful applicants are expected to accept up to 8 double opt-in introductions / meetings as part of our Hosted Buyer programme.
Contact us
Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities