Meeting your customers
where and when they need you.

Welcome to FTT Embedded Finance & Super-Apps Europe 2023

16th May 2023 | Convene at 22 Bishopsgate, London

Discover FTT Embedded Finance & Super-Apps Europe. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.

Key event stats

Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink London has to offer!






Rockstar speakers

1 day 

Of building connections

Key themes

Taking Financial Services Everywhere

What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?  

Finance event

The Distributors

Financial products are increasingly being distributed to end users by non-financial enterprises. Hear directly from leading brands as we discuss the opportunity and challenges when it comes to ‘embedding’ financial services into customer journeys. Learn how brands are working with partners across the ecosystem to create experiences that deliver on the expectations of customers – today and in the future.  

Finance event

Technology: The enablers

Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of PaaS, BaaS, laaS, Open Finance, APIs and all the tools and tech that are leading the drive to embedded finance and Super-Apps.   

Finance event

Payments & beyond

Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.  

Finance event


Where and from who will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?  

Finance event


Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access the ‘untapped’ opportunity could expand the size of the wealth management market significantly.


Shalom Ben Or
Co-Founder & CEO
Avenews GT
John Possumato
Founder & CEO
Craig Hartnett
Financial Services & Monetization
Abhishek Gambhir
Chief of Staff to CIO & Head of Strategy
Wasim Mushtaq
Transformation Lead, Financial Markets
Standard Chartered Bank
Hetal Popat
Open Banking Director
Lars Markull
Independent Consultant
Rashee Pandey
Head of Membership and Growth
Innovate Finance
John Pyall
Head of Underwriting and Product
Great Lakes Insurance
Steve Whiting
Payments Technology
Sai Lakshmi
Chief Executive Officer
David Palmer
Visionairy & Global Platform Innovator
Dharmesh Mistry
Chief Executive Officer
Henry Newby
Partnerships Director
Zilvinas Bareisis
Head of Retail Banking Research
Richard Maton
Aperio Strategy
Paul Loberman
Independent Consultant
Akash Kaul
New Bets


09:00 - 09:30 Examining the Evolution of the Embedded Finance Ecosystem in the Context of the Current Economic Environment

09:30 - 10:00 Investigating the Interlocking Interfaces of the Embedded Finance Ecosystem: How are Banks, FinTech & Partners Redefining their Relationships to Keep Customers Happy

10:00 - 10:30 Hearing How Big Tech is Transforming the Financial Fabric of the Digital Payments Space

10:30 - 11:00 Uncovering the Opportunity for Embedded Finance in the Metaverse

11:00 - 11:30 Coffee Break

11:30 - 12:00 Discovering the Future of Super-Apps for SMBs: Learning How to Optimize Your Super-App by Leveraging Relationships With Banks, External Vendors, Customers & More

12:00 - 12:30 Scrutinizing the Operational & Commercial Challenges of Open Banking Implementation

12:30 - 13:00 Overcoming Common Technology Integration, Budgetary and Resource Allocation Challenges to Devise and Deploy a Practical Super-App Development Strategy

13:00 - 13:30 Learning How to Tailor the Value Proposition of Super-Apps to Showcase Product Versatility & Functionality to Customers

13:30 - 14:30 Lunch Break

14:30 - 15:00 Uncovering the Deep Potential for Embedded Finance to Positively Impact Society from an Environmental, Social & Governance Perspective

15:00 - 15:30 Kickstarting the Next Wave of Embedded Finance Innovation: What Steps Must You Take to Scale Your Embedded Finance Offering Whilst Maintaining a Stellar Customer Experience?

15:30 - 16:00 Assessing the Technical Readiness of Your Legacy Infrastructure to Determine How You Can Incorporate Embedded Finance with Your Existing Product

16:00 - 16:30 Coffee Break

16:30 - 17:00 Learning Tips & Tricks to Maximize Success of Commercial Models of Embedded Finance

Regulators and industry practitioners will review the current regulatory landscape for embedded finance in the North American market and the future direction of travel. Can consumer protection and supporting innovation work in tandem to achieve a sustainable future for embedded finance? Can embedded finance deliver on the long-promised vision for financial inclusion?

  • Julapa Jagtiani. Senior Economic Advisor and Economist, Federal Reserve Bank of Philadelphia
  • Marc Rehberger, SVP, Senior Managing Director, Head of Tech Enabled Banking, Customers Bank
  • Carla Carriveau, Chief Legal Officer, CoinList
  • Steven Boms, Founder and President, Allon Advocacy
  • Lisa Moyle, Chief Strategy Officer, VC Innovations (Moderator)

17:00 - 17:10 Thank you and Closing Remarks

17:10: Networking drinks

11:30 - 12:00 Utilizing Embedded Finance & Super-Apps to Build Credit History & Navigate the Cost-of-Living Crisis

12:00 - 12:30 The Next Frontier in Financial Inclusion: Discovering Future Trends in Buy Now, Pay Later

12:30 - 13:00 Wealth Management 101: What’s New for 2023 in the Context of the Cost of Living Crisis?

13:00 - 13:30 Creating an Actionable Plan to Identify Embedded Insurance Risk & Comply with Evolving Regulation

13:30 - 14:30 Lunch Break

14:30 - 15:00 Deep Diving into the Opportunities & Challenges of the Embedded Insurance Landscape in 2023

15:00 - 15:30 Learning How to Seamlessly Integrate Lending at Point of Sale to Simplify Adoption & Maximize Customer Utilization

15:30 - 16:00 Understanding Why it’s Important to Create Secure, User-Friendly Payment Experiences to Protect Your Customers & Your Bottom Line

16:00 - 16:30 Coffee Break

16:30 - 17:00 Managing Multiple Data Sources to Combat Fraud & Strengthen Cybersecurity in the Context of Embedded Finance

17:00 - 17:10 Closing remarks

17:10 Networking drinks

Highlights video

Get a better idea of what to expect by checking out the highlights reel of the event last year!

From recession-proofing your product design to leveraging customer data to create seamless payment experiences, join us in 2023 to uncover the embedded finance insights spearheading cross industry financial transformation.

Co-located with: Customer Alpha Europe and Future Identity Customer

One day, three events and an interconnected community – register for FTT Embedded Finance & Super-Apps Europe 2023 and get access to three events’ worth of content and networking.

Customer Alpha will bring together 600+ attendees for a one day event in central London. Discover a dedicated global community of brands, retailers, marketplaces, platforms, and technology enablers collaborating to create better outcomes for customers.

Future Identity Customer will bring together 600+ attendees for a one day event in central London. Discover how consumer facing businesses in retail, gaming, mobility, entertainment, travel, healthcare and other key sectors, are approaching digital identity.

What does our community think?

"Great event, great content, great location, great people... and we even had great weather in London!"

Raul Arribas, Chief Technology Officer, 11Onze

“Excellent event, with great content and a good range of topics for everyone to keep learning about the Embedded Finance world that’s opening up.”

Paul Staples, Global Head of Banking as a Service and Embedded Finance Proposition, HSBC

“Quality insight from a diverse range of businesses and speakers. Great event to understand how the latest tech trends are being adopted across different markets, and network with key contacts”

Paul Waters, Partner - Head of Digital WealthPartner - Head of Digital Wealth, Hymans Robertson

“Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners”

Conrad Ford, Chief Product & Strategy Officer, Allica Bank

“The VC Innovations team does a great job of curating conversations about the themes that are shaping the fintech landscape”

Amy Young, Global Digital Advisor, Microsoft

"FTT Embedded finance was a great conference on the recent phenomena of integrating and offering financial products in the customer journey! The conference gave light to many such examples and opened up my eyes to more opportunities and usecases. The talks were really insightful coupled with an amazing networking opportunity to go deeper into the topics discussed. Must attend for any merchant looking to offer financial products in their customer journey"

Anirudh Narla, Product Director – Head of Payments, Hopper

"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action . It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."

Garrett Olson, Head of Insurance & Risk Management, Wolt

“Insightful on current trends and opportunities, and really well curated opportunity to connect with the right professionals in my area.”

Akita Somani, SVP BNPL/POS Lending, US Bank

“These events are always extremely well run, offer a great ways to connect with people in your field and provide interesting insights into how embedded finance is playing a critical role in the future of innovative payment and financial solutions”

Anthony Lees, Chief Product Officer, Wirex

Register now

Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Qualifying attendees can apply for a free pass. Please see below. Save £500 before Friday 3rd February 2023!

Rockstar live pass

£1299 £799 + VAT

Offer ends 3rd February 2023
  • Access to Embedded Strategy stage
  • Access to Real World Applications stage
  • Access to Customer Alpha Europe 2023 event
  • Access to Future Identity Finance 2023 event
  • Ability to curate bespoke schedule via event app
  • Access to meeting scheduler via event app
  • Access to match-making via Hosted Buyer programme
  • Access to the exhibition area
  • Access to networking drinks
Embedders Free

Apply now

Limited space available
  • Access to Embedded Strategy stage
  • Access to Real World Applications stage
  • Access to Customer Alpha Europe 2023 event
  • Access to Future Identity Finance 2023 event
  • Ability to curate bespoke schedule via event app
  • Access to meeting scheduler via event app
  • Access to match-making via Hosted Buyer programme
  • Access to the exhibition area
  • Access to networking drinks

*Complimentary passes are only offered to non-financial institutions including retailers, e-commerce, marketplaces, freelancing and social platforms, gaming, healthcare, entertainment, travel, telecommunications and mobility businesses.
Successful applicants are expected to accept up to 8 double opt-in introductions / meetings as part of our Hosted Buyer programme.

Contact us

Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities

Victor Cruz
Sales Enquiries
Victoria Smart
Marketing Manager
Marketing & media enquiries
Kym Osborne
Head of Operations
Operations enquiries
Onesha Liyanage
Senior Producer
Content enquiries