Meeting your customers

where and when they need you.

FTT Embedded Finance & Super-Apps

21st May 2024 | London, UK

Welcome!

Discover FTT Embedded Finance & Super-Apps. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.

Tech and solution providers can save £300 with the super early bird rate before Friday 12th April.

2024 Key event stats

Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink London has to offer!

600+

Attendees

60%

Embedders

150+

Rockstar speakers

1 day

Live Interactive Networking

2024 Key themes

UNLEASHING THE POWER OF AI ON EMBEDDED FINANCE

Explore the untapped potential of AI in embedded finance and its impact on future of financial services. Harnessing artificial intelligence transforms traditional approaches, paving the way for innovation, efficiency, and personalised experiences. The convergence of AI and embedded finance promises to revolutionize how we manage, access, and benefit from financial solutions – are you ready to learn more?

PARTNERSHIPS

Embedded Finance is built on effective partnerships. Choosing the right partner has the potential to unlock unprecedented opportunities – shaping the trajectory of your future relationship with customers, fostering dynamic collaborations and sustainable growth in the fast-evolving landscape of embedded finance. Understand and learn from the experience of effective collaboration from those who have direct experience of building successful partnerships.

VENTURING BEYOND TRADITIONAL FINANCIAL SERVICE PLAYERS

The financial services landscape is experiencing a revolution. There are a growing number of nonfinancial enterprises across a broad range of industries that can offer financial products at their fingertips to their end-users. Who benefits from financial products and services being delivered outside traditional financial institutions and channel and who stands to gain from embedding these products and services in new channels?

UNLOCKING THE POTENTIAL OF B2B EMBEDDED FINANCE

B2B Embedded Finance has transformative potential. Seamlessly integrating financial services into business operations can enhance efficiency and empowers businesses with tailored financial solutions, fostering growth and innovation. Learn how this is redefining the traditional B2B landscape, unlocking unprecedented new opportunities for collaboration and success.

EXPLORING THE IMPACT OF REGULATION ON EMBEDDED FINANCE

Staying up to date with evolving regulatory frameworks can be a challenge. Gain vital insights into the latest regulatory initiatives essential to the strategic and compliant development of embedded finance products. Expert speakers share key knowledge to navigate complexities and ensure the successful creation and delivery of customer-centric financial products.

THE FUTURE OF WEALTH MANAGEMENT

Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.

2024 rockstar sponsors

Marqeta

2024 industry partners

The experience

Look forward to lively conversations, new connections, and lots of embedded and good times

UNIQUE VENUE

FTT Embedded Finance & Super-Apps is being hosted at etc.venues 155 Bishopsgate, a stylish venue in the heart of London and the perfect space to partake in compelling content sessions, explore the vibrant exhibition area and more.

DRINKS RECEPTION

To finish off a day of inspiring content and smart networking, attendees can join a drinks reception on the expo floor whilst networking with strategic partners.

CO-LOCATED EVENTS

One day, four events and an interconnected community – register your interest for FTT Embedded Finance & Super-Apps and get access to Customer Alpha, Future Identity Customer and FTT Payments. Four events’ worth of content and networking

Past attendees include:

Financial institutions, technology providers & policymakers

2024 speakers

John S
Chief Revenue Officer
Rockspoon
LinkedIn
Jyoti Goyal
Head of Product
BT
LinkedIn
Abdul Khaled
Head of Digital | Customer Experience & Digital Products
E.ON Energy
LinkedIn
Alvina Lachman-Miller
Product Owner, Rail Availability & Reservation Service
The Rail Delivery Group
LinkedIn
James Allan
CEO & Founder
Zing
LinkedIn
Javier Gorena
Chief Financial Officer
Rentals United
LinkedIn
Keith Ferguson
Senior Product Manager
Flutter International, PokerStars
LinkedIn
Deniz Atabey Alkan
Senior Manager, Trust & Safety
Bumble
LinkedIn
Dennis Phúc McNulty
Director of Payments
GetYourGuide
LinkedIn
Erwin Bakker
Head of Strategy & Transformation - Global Financial Services
Jaguar Land Rover
LinkedIn
Rebecca Shao
Innovation & Fintech Manager
Jaguar Land Rover
LinkedIn
Barry Parker
Chief Information Officer
Santander UK
LinkedIn
Andrew MacDowall
Founding Director
Toros Advisory
LinkedIn
John Pyall
Head of Underwriting & Products
Great Lakes Insurance
LinkedIn
Alina Bouisseau
Head of Strategy & Performance
Tradeshift
LinkedIn
Paul Staples
Group Head of Embedded Banking
ClearBank
LinkedIn
Vicky Wang
Financial Partnerships
Xero
LinkedIn
Tom Voaden
Head of Partnerships & Channel Sales
BR-DGE
LinkedIn
Niall Haughey
Founder
Graze
LinkedIn
Nicole Anderson
Venture Partner
1835i
LinkedIn
Nick Holt
Senior Director
Marqeta
LinkedIn
Briony Krikorian-Slade
Principal Payments, Innovation & Resilience
UK Finance
LinkedIn
Jinesh Vohra
Chief Executive Officer
SpriveApp
LinkedIn
Tina Murgulia
Risk Manager (European Team Lead)
Faire
LinkedIn
Peter May
Managing Director, Group Head of Fraud
HSBC
LinkedIn
Chen Zhang
Product Consultant
Swiipr
LinkedIn
Laura Alda
EMEA Strategic Partner Manager - Payments Partnerships
Meta
LinkedIn
Sachin Torne
SVP - Global Payments Transformation
Citi
LinkedIn
Adam Gagen
Global Head of Government Affairs
Revolut
LinkedIn
Chris Higham
Head of Payments & Cards
Secure Trust Bank
LinkedIn
Carl McCartney
Customer Experience Director
Les Mills UK
LinkedIn
Marcus Treacher
Executive Chairman
RTGS.global
LinkedIn
David Palmer
Chief Product Officer, Pairpoint and Blockchain Lead
Vodafone
LinkedIn
Maria Khan
Director of Product & Digital
Tandem Bank
LinkedIn
Oonagh van den Berg
Managing Director and Founder
Virtual Risk Solutions
LinkedIn
Jean-Paul Feidt
Lead, Payment and Fraud Management
Douglas
LinkedIn
Claire Maillet
PhD Researcher, Insider Fraud
University of Portsmouth
LinkedIn
Daniel Belda
Chief Product & Marketing Officer
Fero
LinkedIn
Ivan Prokofev
Payment Fraud Lead
Bumble
LinkedIn
Richard Talbot
Head of Cash & Self Service
NatWest Group
LinkedIn
David Malley
Head of Scheme & Product Innovation Lead
NatWest
LinkedIn
Danielle Dodoo
Digital Consultant - Open Banking
The Co-operative Bank
LinkedIn
Oli Cook
CEO
ekko
LinkedIn
Blerina Essen
Finance & Operations Director
Norac Foods UK
Abhishek Gambhir
Chief of Staff to CFO & Head of Strategy Office
Curve
LinkedIn
Daniel Parekh-Hill
CEO
Flare
LinkedIn
John Labadorf
Fintech Board and Independent Advisor
ex Google
LinkedIn
Jonathan Tseelon
Founder & CEO
Jonts & Co.
LinkedIn
Izabella Kaminska
Senior Finance Editor
Politico Europe
LinkedIn
Ashley Isenberg
CEO/Partners
Fractional FinTech
LinkedIn
Debbie Grant
SVP Global Fraud
Citi
LinkedIn
Heather Xiao
Product and Operations Director
Open Banking
LinkedIn
Mariano Diaz
Head of Payment Partnerships - EMEA
crypto.com
LinkedIn
Tamara van den Ban
MD, Customer Propositions
Lloyds Banking Group
LinkedIn
Phoebe Zhou
Head of Emerging Payments, Europe
HSBC
LinkedIn
Josephine Roy
Global Head - Payments Regulatory Developments & Engagement
J.P. Morgan
LinkedIn
Isabel Pitt
Product Leader & Strategist
LinkedIn
Garrett Cassidy
Founder & MD
Abarta Consulting
LinkedIn
Ross Jones
Global Head of Corporate Payments
Barclays
LinkedIn
Zilvinas Bareisis
Head of Retail and Payments
Celent
LinkedIn
Giscard Azizi
Head of Global Money – Transaction Banking, Wealth and Personal Banking
HSBC
LinkedIn
Rupert Lee-Browne
Group CEO
Caxton
LinkedIn
Ishtiaq Ahmed
Global Lead - Product Innovation, Experiences & Sustainability
HSBC
LinkedIn
Ilias Tsatalmpasidis
Growth Marketing Director
HyperJar
LinkedIn

2024 agenda

What does our community think?

Embedded finance 2022

"FTT Embedded Finance and Super-apps always deliver: knowledgeable speakers offering great content, and excellent networking opportunities. Thank you, look forward to the next one!"

ZIL BAREISIS

CELENT

"I attend many conferences during the year, but the Embedded Finance & Super Apps event is the only one that tackles the rapidly emerging area of the embedded finance space comprehensively, from all perspectives: creation, implementation, customer experience, etc."

JOHN POSSUMATO

DRIVEITAWAY

"I had a smooth and effortless experience speaking at the embedded finance conference with such a diverse and exciting crowd of attendees, fellow speakers, and operators in the fintech community. I would highly recommend it for anyone even loosely interested in the space and will certainly be back again next year!"

ABHISHEK GAMBHIR

CURVE

"I've attended many conferences and often spoken.  VC Innovations clearly stands out as the best organizer which I have encountered, simply because: 1. there is true business matchmaking 2. the topics are truly innovative 3. the events are concise and to the point, and not dispersive. 4. the quality of speakers is great, there is always someone to learn from, and the spirit is collaborative."

LAWRENCE GILIOLI

LENDERWIZE

Embedded finance 2022

"Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners."

CONRAD FORD

ALLICA BANK

Embedded finance 2022

"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action . It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."

GARRETT OLSON

WOLT

Contact us

Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities

Victor Cruz
CEO
Sales Enquiries
LinkedInEmail
Alexandra Green
CMO
Marketing & media enquiries
LinkedInEmail
Kym Osborne
Head of Operations
Operations enquiries
LinkedInEmail
Onesha Liyanage
Senior Producer
Content enquiries
LinkedInEmail