Europe | 13 May | London

CO-LOCATED WITH:
FTT Embedded Finance
FTT Embedded Finance
Customer_Alpha-01

Meeting your customers

where and when they need you.

FTT Embedded Finance & Super-Apps

Save the date: 13th May 2025 | London, UK

Where embedded finance comes to life.

FTT Embedded Finance & Super-Apps unites a disruptive community of retailers, marketplaces, manufacturers, insurance providers, healthcare, entertainment and travel businesses, financial institutions, fintechs, and tech innovators.

Hear from a diverse ecosystem of experts as they delve into the transformative potential of embedded finance for consumers and businesses. Discover how cross-industry partners are collaborating and innovating to deliver exceptional outcomes for end users, leveraging the latest technologies and reimagining  business models in the process.

Join us and be at the forefront of the next wave of embedded finance innovation.

Check out the 2024 show highlights

FTT Embedded Finance & Super-Apps, in co-location with Customer Alpha, FTT Payments and Future Identity Customer, brought together 600+ attendees for a one day experience in central London.

Key event stats 2024

Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink London has to offer!

600+

Attendees

60%

Embedders

150+

Rockstar speakers

1 day

Live Interactive Networking

Key themes 2024

UNLEASHING THE POWER OF AI ON EMBEDDED FINANCE

Explore the untapped potential of AI in embedded finance and its impact on future of financial services. Harnessing artificial intelligence transforms traditional approaches, paving the way for innovation, efficiency, and personalised experiences. The convergence of AI and embedded finance promises to revolutionize how we manage, access, and benefit from financial solutions – are you ready to learn more?

PARTNERSHIPS

Embedded Finance is built on effective partnerships. Choosing the right partner has the potential to unlock unprecedented opportunities – shaping the trajectory of your future relationship with customers, fostering dynamic collaborations and sustainable growth in the fast-evolving landscape of embedded finance. Understand and learn from the experience of effective collaboration from those who have direct experience of building successful partnerships.

VENTURING BEYOND TRADITIONAL FINANCIAL SERVICE PLAYERS

The financial services landscape is experiencing a revolution. There are a growing number of nonfinancial enterprises across a broad range of industries that can offer financial products at their fingertips to their end-users. Who benefits from financial products and services being delivered outside traditional financial institutions and channel and who stands to gain from embedding these products and services in new channels?

UNLOCKING THE POTENTIAL OF B2B EMBEDDED FINANCE

B2B Embedded Finance has transformative potential. Seamlessly integrating financial services into business operations can enhance efficiency and empowers businesses with tailored financial solutions, fostering growth and innovation. Learn how this is redefining the traditional B2B landscape, unlocking unprecedented new opportunities for collaboration and success.

EXPLORING THE IMPACT OF REGULATION ON EMBEDDED FINANCE

Staying up to date with evolving regulatory frameworks can be a challenge. Gain vital insights into the latest regulatory initiatives essential to the strategic and compliant development of embedded finance products. Expert speakers share key knowledge to navigate complexities and ensure the successful creation and delivery of customer-centric financial products.

THE FUTURE OF WEALTH MANAGEMENT

Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.

Rockstar sponsors 2024

Marqeta

Industry partners 2024

The experience

Look forward to lively conversations, new connections, and lots of embedded and good times

UNIQUE VENUE

FTT Embedded Finance & Super-Apps 2024 was hosted at etc.venues 155 Bishopsgate, a stylish venue in the heart of London and the perfect space to partake in compelling content sessions, explore the vibrant exhibition area and more.

DRINKS RECEPTION

To finish off a day of inspiring content and smart networking, attendees can join a drinks reception on the expo floor whilst networking with strategic partners.

CO-LOCATED EVENTS

One day, four events and an interconnected community – register your interest for FTT Embedded Finance & Super-Apps and get access to Customer Alpha, Future Identity Customer and FTT Payments. Four events’ worth of content and networking

Past attendees include:

Financial institutions, technology providers & policymakers

Speakers 2024

Pedro Batista
CEO, UK & VP Payments and Operations
Payhawk
LinkedIn
Jyoti Goyal
Head of Product
BT
LinkedIn
Abdul Khaled
Head of Digital | Customer Experience & Digital Products
E.ON Energy
LinkedIn
Ajay Moti
Senior Manager, Fintech Partnerships
Booking.com
LinkedIn
Alvina Lachman-Miller
Product Owner, Rail Availability & Reservation Service
The Rail Delivery Group
LinkedIn
Fred Baumhardt
CEO & Co-founder
Finxone
LinkedIn
James Allan
CEO & Founder
Zing
LinkedIn
Javier Gorena
Chief Financial Officer
Rentals United
LinkedIn
Tam Holmes
Chief Commercial Officer
The Bank of London
LinkedIn
Rebecca Shao
Innovation & Fintech Manager
Jaguar Land Rover
LinkedIn
Jeff Parker
CEO
Paymentology
LinkedIn
Lisa Moyle
CSO
VC Innovations
LinkedIn
Barry Parker
Chief Information Officer
Santander UK
LinkedIn
Gonzalo Rodriguez
Head of Group B2B2C Partnerships
Generali
LinkedIn
Stephane Dehaies
CEO
Spendesk Financial Services
LinkedIn
Andrew MacDowall
Founding Director
Toros Advisory
LinkedIn
John Pyall
Head of Underwriting & Products
Great Lakes Insurance
LinkedIn
Alina Bouisseau
Head of Strategy & Performance
Tradeshift
LinkedIn
Paul Staples
Group Head of Embedded Banking
ClearBank
LinkedIn
Vicky Wang
Financial Partnerships
Xero
LinkedIn
Tom Voaden
Head of Partnerships & Channel Sales
BR-DGE
LinkedIn
Nick Holt
Senior Director
Marqeta
LinkedIn
Karine Martinez
Head of Sales
Edenred Payment Solutions
LinkedIn
Briony Krikorian-Slade
Principal Payments, Innovation & Resilience
UK Finance
LinkedIn
Jinesh Vohra
Chief Executive Officer
SpriveApp
LinkedIn
Tina Murgulia
Risk Manager (European Team Lead)
Faire
LinkedIn
Konstantin Stoyanov
Global Head of Customer Engagement Services
Maersk
LinkedIn
Chen Zhang
Product Consultant
Swiipr
LinkedIn
Laura Alda
EMEA Strategic Partner Manager - Payments Partnerships
Meta
LinkedIn
Sachin Torne
SVP - Global Payments Transformation
Citi
LinkedIn
Adam Gagen
Global Head of Government Affairs
Revolut
LinkedIn
Chris Higham
Head of Payments & Cards
Secure Trust Bank
LinkedIn
Carl McCartney
Customer Experience Director
Les Mills UK
LinkedIn
Marcus Treacher
Executive Chairman
RTGS.global
LinkedIn
David Palmer
Chief Product Officer, Pairpoint and Blockchain Lead
Vodafone
LinkedIn
Maria Khan
Director of Product & Digital
Tandem Bank
LinkedIn
Oonagh van den Berg
Managing Director and Founder
Virtual Risk Solutions
LinkedIn
Jean-Paul Feidt
Lead, Payment and Fraud Management
Douglas
LinkedIn
Claire Maillet
PhD Researcher, Insider Fraud
University of Portsmouth
LinkedIn
Daniel Belda
Chief Product & Marketing Officer
Fero
LinkedIn
Ivan Prokofev
Payment Fraud Lead
Bumble
LinkedIn
Richard Talbot
Head of Cash & Self Service
NatWest Group
LinkedIn
David Malley
Head of Scheme & Product Innovation Lead
NatWest
LinkedIn
Danielle Dodoo
Digital Transformation Consultant - Banking & Payments
LinkedIn
Oli Cook
CEO
ekko
LinkedIn
Blerina Essen
Finance & Operations Director
Norac Foods UK
Abhishek Gambhir
Chief of Staff to CFO & Head of Strategy Office
Curve
LinkedIn
Daniel Parekh-Hill
CEO
Flare
LinkedIn
John Labadorf
Fintech Board and Independent Advisor
ex Google
LinkedIn
Izabella Kaminska
Senior Finance Editor
Politico Europe
LinkedIn
Ashley Isenberg
CEO/Partners
Fractional FinTech
LinkedIn
Debbie Grant
SVP Global Fraud
Citi
LinkedIn
Heather Xiao
Product and Operations Director
Open Banking
LinkedIn
Mariano Diaz
Head of Payment Partnerships - EMEA
crypto.com
LinkedIn
Tamara van den Ban
MD, Customer Propositions
Lloyds Banking Group
LinkedIn
Phoebe Zhou
Head of Emerging Payments, Europe
HSBC
LinkedIn
Josephine Roy
Global Head - Payments Regulatory Developments & Engagement
J.P. Morgan
LinkedIn
Isabel Pitt
Product Leader & Strategist
LinkedIn
Garrett Cassidy
Founder & MD
Abarta Consulting
LinkedIn
Ross Jones
Global Head of Corporate Payments
Barclays
LinkedIn
Zilvinas Bareisis
Head of Retail and Payments
Celent
LinkedIn
Giscard Azizi
Head of Global Money – Transaction Banking, Wealth and Personal Banking
HSBC
LinkedIn
Rupert Lee-Browne
Group CEO
Caxton
LinkedIn
Janthana Kaenprakhamroy
Founder
Tapoly
LinkedIn
Ishtiaq Ahmed
Global Lead - Product Innovation, Experiences & Sustainability
HSBC
LinkedIn
Ilias Tsatalmpasidis
Growth Marketing Director
HyperJar
LinkedIn
Faith Reynolds
Director
Devon Fields Consulting
LinkedIn
William Lorenz
Founder and Strategic Advisor
Fintech
LinkedIn
Caroline Keaney
Head of Finance
Uber Payments UK
LinkedIn
Shaul David
Fintech Consultant
Independent
LinkedIn
Manish Kumar
Director - Merchant Acquiring Payment Products
Tide
LinkedIn
Dastan Shukanayev
Fintech & Payment Strategist
LinkedIn
Fabricio Mercier
Portfolio Manager
WinYield
LinkedIn
Bailey Kursar
Independent
Financial Inclusion Commission
LinkedIn
Hannah Jeffreys
Senior Product Owner, Digital Identity
Lloyds Banking Group
LinkedIn
Azy Shojaeian
VP, Compliance & MLRO
Pockit
LinkedIn
Zwelli Burns
Senior Director, Compliance Technology
Paysafe
LinkedIn
Masha Cilliers
Founder and Principal Consultant
Payment Options
LinkedIn
Richard Bromley
Head of Fraud Risk
Monzo Bank
LinkedIn
Robert Kotlarz
Co-Founder & President
OneID
LinkedIn
Rodry Webb
Senior Manager of Product Management
The Walt Disney Company
LinkedIn
Sagi Avitan
Co-founder & CEO
Paylow
LinkedIn
Simon Torrance
CEO
Embedded Finance & Insurance Strategies
LinkedIn
Richard Maton
Director
Aperio Strategy
LinkedIn
Ros Smith
Senior Technologist
Ofcom
LinkedIn
Varija Raj
Senior Product Manager
LiveScore Group
LinkedIn
Kieran Hines
Principal Analyst
Celent
LinkedIn
Joss Tasker
Founder/CEO
Sync Savings
LinkedIn
Anne-Lise Amiot
Lead Product Manager
Tide
LinkedIn
Jay Richards
Co-Founder
Imagen Insights
LinkedIn
Janis Thomas
Managing Director
Look Fabulous Forever
LinkedIn
Nick Owen
CTO
Oka
LinkedIn
Menno Odijk
CTO
Mendix
LinkedIn
Nick Mothershaw
Chief Identity Strategist
Open Identity Exchange
LinkedIn
Gareth Narinesingh
Identity Development Director
Open Identity Exchange
LinkedIn
Bryn Robinson-Morgan
Independent Consultant
Moresburg
LinkedIn
Julia McColl
Independent Embedded Finance Expert
LinkedIn
Ross Sinclair
Founder & Chief Executive
EIP Limited
LinkedIn
Mark Burges Watson
CEO
kaldi
LinkedIn
Nicki Helfet
Global Loyalty Lead
ex-Ralph Lauren
LinkedIn
Panagiotis Tsoufis
Global Loyalty and Rewards Senior Digital Marketing Manager
Vodafone Group
LinkedIn
Vinicius Salum
CX and Digital Strategist
LinkedIn
Abol Froushan
Digital Identity Architecture Leader
LinkedIn
Dennis Curry
Chief Architect
TalkTalk
LinkedIn
Paul Wilkinson
Product Director
Deliveroo
LinkedIn
Jason Merron
CPO
O2
LinkedIn
Matt Berzinski
Senior Director, Product Management
Ping Identity
LinkedIn
Katie Sunley
Policy Advisor
Digital Identity, Department for Science, Innovation & Technology
LinkedIn
Rebecca Brindley
Head of Digital Accessibility
NatWest
LinkedIn
Eve Whittaker
Solutions Consultants, Financial Services
SymphonyAI
LinkedIn
Cicely Dudley
Senior Manager, Payments Industry & Development
Lloyds Banking Group
LinkedIn
Joanne Dewar
Project Nemo Lead
Project Nemo
LinkedIn
Harsh Prasad
Senior Quant Researcher - AI & Model Risk
LinkedIn
Tom Matsuda
Fintech Reporter
Sifted
LinkedIn
Kate Bohn
CIO/CDO & Fractional Executive
Macquarie Group
LinkedIn
Victoria Smart
Senior Marketing & Production Manager
VC Innovations
LinkedIn
Bashir Khairy
Head - Payment Services
Amicorp
LinkedIn
Jessica Figueras
CEO / Vice Chair of Trustees
Pionen / the UK Cyber Security Council
LinkedIn
Phil Coole
MLRO and Head of Compliance
OakNorth Bank
LinkedIn
Chantelle Lamb
Director Fraud and Financial Crime Systems
OakNorth Bank
LinkedIn
Mat Megens
Founder and Chief Consumer Architect
Hyperjar
LinkedIn
Ty Zamkov
Global Head of Product, App Experience - Prime Video
Amazon
LinkedIn
Sophie Hornbach
Director, Global Strategic Initiatives
UNiDAYS
LinkedIn
Zdravko Mladenov
Former Group CDIO
Post Office
LinkedIn
Toby Kernon
CEO & Founder
Wagonex
LinkedIn
Dr Sian Lewin
Regulatory and Compliance Expert/Consultant
The Reg Doctor
LinkedIn
Abhi Sharma
Industry Advisor - Banking
Microsoft
LinkedIn
Nivedita Rath
Payments Tech Leader
Xplor Technologies
LinkedIn
Sarah Wilkinson
Interim Senior E-commerce Director
Jimmy Choo
LinkedIn
John Walker
Global Head of Customer Insights & Solutions
A.P. Moller - Maersk
LinkedIn
Ashish Ranjan
Head of Machine Learning & Artificial Intelligence
XYZ Reality
LinkedIn
Louisa Evans
Head of Loyalty and Retention
Hornby Hobbies Ltd
LinkedIn
Reema Manchanda
Cyber Security/Insider Risk Manager
Schroders Personal Wealth
LinkedIn
Dr Ruth Wandhöfer
CIO
GC Partners
LinkedIn
Retno Widuri
Director - Global Fiat/Payment Partnership
LinkedIn
David Okoronkwo
Risk Specialist/KYC & AML
Taskrabbit
LinkedIn
Donatien Chedom Fotso
Ph.D, AI & ML Team Lead - SVP in Technology Data and Innovation
Deutsche Bank
LinkedIn
Julia Puzyrova
Head of Digital Channels Division and Chief Marketing Officer
Raiffeisen Bank
LinkedIn
Paul Loberman
Consultant
May Business Consulting
LinkedIn
Sairoze Hemani
Payments Policy
UK Finance
LinkedIn
Kate Bolton
Founder
Comms for Good
LinkedIn
Vanessa Albarran
Delivery Lead - CX Checkout & Payments - Digital Development
Selfridges
LinkedIn

Agenda 2024

What does our community think?

Embedded finance 2022

"FTT Embedded Finance and Super-apps always deliver: knowledgeable speakers offering great content, and excellent networking opportunities. Thank you, look forward to the next one!"

ZIL BAREISIS

CELENT

"I attend many conferences during the year, but the Embedded Finance & Super Apps event is the only one that tackles the rapidly emerging area of the embedded finance space comprehensively, from all perspectives: creation, implementation, customer experience, etc."

JOHN POSSUMATO

DRIVEITAWAY

"I had a smooth and effortless experience speaking at the embedded finance conference with such a diverse and exciting crowd of attendees, fellow speakers, and operators in the fintech community. I would highly recommend it for anyone even loosely interested in the space and will certainly be back again next year!"

ABHISHEK GAMBHIR

CURVE

"I've attended many conferences and often spoken.  VC Innovations clearly stands out as the best organizer which I have encountered, simply because: 1. there is true business matchmaking 2. the topics are truly innovative 3. the events are concise and to the point, and not dispersive. 4. the quality of speakers is great, there is always someone to learn from, and the spirit is collaborative."

LAWRENCE GILIOLI

LENDERWIZE

Embedded finance 2022

"Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners."

CONRAD FORD

ALLICA BANK

Embedded finance 2022

"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action . It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."

GARRETT OLSON

WOLT

Contact us

Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities

Milana Vlaović
Community Manager
Sponsorship & exhibition enquiries
LinkedInEmail
Alexandra Green
CMO
Marketing & media enquiries
LinkedInEmail
Lisa Moyle
Chief Strategy Officer
Content & speaking enquiries
LinkedInEmail
Anna Smart
Client Success Manager
Hosted Meetings & sponsorship delivery
LinkedInEmail

Register your interest