Meeting your customers
where and when they need you
FTT Embedded Finance & Super-Apps
12th May 2026 | London, UK
Meeting your customers
where and when they need you.
FTT Embedded Finance & Super-Apps
Where embedded finance comes to life.
FTT Embedded Finance & Super-Apps is a leading event uniting a disruptive community of retailers, marketplaces, manufacturers, insurance providers, healthcare, entertainment and travel businesses, financial institutions, fintechs, and tech innovators.
Hear from a diverse ecosystem of experts as they delve into the transformative potential of embedded finance for consumers and businesses. Discover how cross-industry partners are collaborating and innovating to deliver exceptional outcomes for end users, leveraging the latest technologies and reimagining business models in the process.
Join us and be at the forefront of the next wave of embedded finance innovation.
Check out the 2025 show highlights
Key event stats
Senior
attendees
Embedders
Rockstar speakers
across all stages
Stages
of content
Key themes 2025
Unleashing the power of AI on embedded finance
Explore the untapped potential of AI in embedded finance and its impact on future of financial services. Harnessing artificial intelligence transforms traditional approaches, paving the way for innovation, efficiency, and personalised experiences. The convergence of AI and embedded finance promises to revolutionise how we manage, access, and benefit from financial solutions – are you ready to learn more?
Partnerships
Embedded Finance is built on effective partnerships. Choosing the right partner has the potential to unlock unprecedented opportunities – shaping the trajectory of your future relationship with customers, fostering dynamic collaborations and sustainable growth in the fast-evolving landscape of embedded finance. Understand and learn from the experience of effective collaboration from those who have direct experience of building successful partnerships.
Venturing beyond traditional financial services
The financial services landscape is experiencing a revolution. There are a growing number of non-financial enterprises across a broad range of industries that can offer financial products at their fingertips to their end-users. Who benefits from financial products and services being delivered outside traditional financial institutions and channels, and who stands to gain from embedding these products and services in new channels?
Unlocking the potential of B2B Embedded Finance
B2B Embedded Finance has transformative potential. Seamlessly integrating financial services into business operations can enhance efficiency and empowers businesses with tailored financial solutions, fostering growth and innovation. Learn how this is redefining the traditional B2B landscape, unlocking unprecedented new opportunities for collaboration and success.
Exploring the impact of regulation on embedded finance
Staying up to date with evolving regulatory frameworks can be a challenge. Gain vital insights into the latest regulatory initiatives essential to the strategic and compliant development of embedded finance products. Expert speakers share key knowledge to navigate complexities and ensure the successful creation and delivery of customer-centric financial products.
The future of wealth management
Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is huge. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.
Past attendees include
Non-financial brands, financial institutions, technology providers & policymakers
Sponsors 2025
5 star sponsor
3 star sponsors
2 star sponsors
Industry partners 2025
Rockstar speakers 2025
Meet the experts at the forefront of the embedded finance revolution
Agenda 2025
Content, community & experiences
Look forward to lively conversations, new connections, and lots of embedded and good times
Iconic London
venue
FTT Embedded Finance & Super-Apps will take place at Convene 22 Bishopsgate.
The perfect space to experience our live content sessions and busy exhibition area, right in the heart of London.
Drinks
reception
Join us on the expo floor for a drinks reception, to finish off a day of inspiring content and smart networking. Discuss and debate what’s been covered on stage throughout the day, do a final sweep of the expo, and connect with anyone you haven’t had a chance to meet yet.
VIP Hosted Meetings
Programme
Fast-track access to the industry leaders and technology providers you want to meet with efficiency and ease. Look no further to strengthen existing partnerships and build new connections.
Co-located with
One event day, unlimited opportunities and an interconnected community
Customer Alpha is the only dedicated global community of brands, retailers, marketplaces, social platforms and technology enablers exploring strategies and new product streams designed to attract, retain, increase LTV and better serve the current and next generation of customers.
FTT Payments is dedicated to exploring the latest trends, technologies, and business model innovations across the payments industry creating a gateway to the future of transactions, offering a unique platform to learn, share, and shape the next wave of payment solutions.
Future Identity Customer will bring together 600+ key players in identity and customer experience to explore how consumer facing businesses in retail, gaming, mobility, entertainment, travel, healthcare and other key sectors, are approaching digital identity.
FID Fraud & FinCrime will bridge the gap between innovative identity solutions and the critical need for fraud and financial crime prevention.
Sponsorship & exhibition opportunities
Discover the unique sponsorship and exhibition opportunities available at FTT Embedded Finance & Super-Apps 2025. Click on the button below to find out more and how you can get involved.
What does our community think?
"FTT Embedded Finance and Super-Apps always delivers; knowledgeable speakers offering great content, and excellent networking opportunities. Thank you, look forward to the next one!"
ZIL BAREISIS
CELENT
"I attend many conferences during the year, but the Embedded Finance & Super-Apps event is the only one that tackles the rapidly emerging area of the embedded finance space comprehensively, from all perspectives: creation, implementation, customer experience, etc."
JOHN POSSUMATO
DRIVEITAWAY
"I had a smooth and effortless experience speaking at the embedded finance conference with such a diverse and exciting crowd of attendees, fellow speakers, and operators in the fintech community. I would highly recommend it for anyone even loosely interested in the space and will certainly be back again next year!"
ABHISHEK GAMBHIR
CURVE
"I've attended many conferences and often spoken. VC Innovations clearly stands out as the best organiser which I have encountered, simply because: 1. there is true business matchmaking 2. the topics are truly innovative 3. the events are concise and to the point, and not dispersive. 4. the quality of speakers is great, there is always someone to learn from, and the spirit is collaborative."
LAWRENCE GILIOLI
LENDERWIZE
"Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners."
CONRAD FORD
ALLICA BANK
"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action. It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."
GARRETT OLSON
WOLT
Contact us
Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities
