Meeting your customers
where and when they need you.

Welcome to FTT Embedded Finance & Super-Apps NA West Coast 2023

December 6 -7, 2023 | San Francisco, CA

Meeting your customers where and when they need you.

<< Find out what is happening!

Join an exciting and disruptive community of 350+ retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators in one of the most creative locations in the world.

Key event stats

Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink San Francisco has to offer!

600 +





Rockstar Speakers

2 days

Live Interactive Networking

Key themes

Taking Financial Services Everywhere

What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?

The Distributors

Financial products are increasingly being distributed to end users by non-financial enterprises. Hear directly from leading brands as we discuss the opportunity and challenges when it comes to ‘embedding’ financial services into customer journeys. Learn how brands are working with partners across the ecosystem to create experiences that deliver on the expectations of customers – today and in the future.  

Technology: The enablers

Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of  PaaS, BaaS, IaaS, Open Finance,  APIs and all the tools and tech that are leading the drive to embedded finance and SuperApps.

Payments & beyond

Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.


Where and from whom will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?


Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.

2022 Rockstar sponsors

Marqeta 2000
Embedded finance
Embedded finance

Media partners 2022

PR partner 2022

2022 Rockstar speakers

Haixia Yu
Advisory Board Member
Dirty Labs
Melanie Hardin
Senior Principal, Financial Innovation
Akita Somani
SVP BNPL / POS Lending
US Bank
Jagdeep Singh Sahota
Chief Payments Officer, EVP
Banc of California
Shruti Patel
Director, Product Partnerships

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What people say about us

“Excellent event, with great content and a good range of topics for everyone to keep learning about the Embedded Finance world that’s opening up.”

Paul Staples, Global Head of Banking as a Service and Embedded Finance Proposition, HSBC

“Quality insight from a diverse range of businesses and speakers. Great event to understand how the latest tech trends are being adopted across different markets, and network with key contacts”

Paul Waters, Partner - Head of Digital WealthPartner - Head of Digital Wealth, Hymans Robertson

“Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners”

Conrad Ford, Chief Product & Strategy Officer, Allica Bank

“The VC Innovations team does a great job of curating conversations about the themes that are shaping the fintech landscape”

Amy Young, Global Digital Advisor, Microsoft

"FTT Embedded finance was a great conference on the recent phenomena of integrating and offering financial products in the customer journey! The conference gave light to many such examples and opened up my eyes to more opportunities and usecases. The talks were really insightful coupled with an amazing networking opportunity to go deeper into the topics discussed. Must attend for any merchant looking to offer financial products in their customer journey"

Anirudh Narla, Product Director – Head of Payments, Hopper

"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action . It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."

Garrett Olson, Head of Insurance & Risk Management, Wolt

“Insightful on current trends and opportunities, and really well curated opportunity to connect with the right professionals in my area.”

Akita Somani, SVP BNPL/POS Lending, US Bank

“These events are always extremely well run, offer a great ways to connect with people in your field and provide interesting insights into how embedded finance is playing a critical role in the future of innovative payment and financial solutions”

Anthony Lees, Chief Product Officer, Wirex

Register your interest

Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Register your interest using the form below.