North America | December 2 – 3, 2025 | San Francisco

CO-LOCATED WITH:
FTT Embedded Finance
FTT Embedded Finance

Meeting your customers

where and when they need you.

FTT Embedded Finance & Super-Apps

Save the date: December 2 - 3, 2025 | San Francisco

Discover FTT Embedded Finance & Super-Apps. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.

Key event stats 2023

Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink San Francisco has to offer!

400+

Attendees

60%

Embedders

130+

Rockstar speakers

2 days

Live Interactive Networking

Key themes 2023

TAKING FINANCIAL SERVICES EVERYWHERE

What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?

THE DISTRIBUTORS

Financial products are increasingly being distributed to end users by non-financial enterprises. Hear directly from leading brands as we discuss the opportunity and challenges when it comes to ‘embedding’ financial services into customer journeys. Learn how brands are working with partners across the ecosystem to create experiences that deliver on the expectations of customers – today and in the future.

TECHNOLOGY: THE ENABLERS

Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of  PaaS, BaaS, IaaS, Open Finance,  APIs and all the tools and tech that are leading the drive to embedded finance and SuperApps.

PAYMENTS & BEYOND

Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.

INSURANCE

Where and from whom will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?

THE FUTURE OF WEALTH MANAGEMENT

Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.

Rockstar sponsors 2023

FTT Em Fin - 5 stars (3)
FTT Em Fin - 3 stars

Media partners 2023

The experience

Look forward to lively conversations, new connections, and lots of embedded and good times

UNIQUE VENUE

FTT Embedded Finance & Super-Apps took place at Hotel Kabuki, a boutique hotel and function venue in the heart of San Francisco’s Japantown.

This is the perfect space to experience our live content sessions, meet an exciting and disruptive community of banks (including credit unions and community banks), retailers, manufacturers, ecommerce companies, vertical SaaS providers, insurers, telcos, financial institutions, fintechs and tech innovators

DRINKS RECEPTION

To finish off a day of inspiring content and smart networking, attendees can join a drinks reception on the expo floor whilst networking with strategic partners.

CO-LOCATED EVENTS

Two days, three events and an interconnected community – register for FTT Embedded Finance & Super-Apps North America 2023 and get access to Customer Alpha and Future Identity Customer. Three events’ worth of content and networking

Past attendees include:

Financial institutions, technology providers & policymakers

Rockstar speakers 2023

Chris Spiek
Chief Product Officer
Autobooks
LinkedIn
Luke Voiles
Chief Executive Officer
Pipe
LinkedIn
Akita Somani
SVP, BNPL/ POS lending
US Bank
LinkedIn
Sid Mandal
Senior Product Manager
PayPal
LinkedIn
John Possumato
Chief Executive Officer
Driveitaway
LinkedIn
Blake Breathitt
SVP Platforms and Financial Services
Adyen
LinkedIn
Todd Ablowitz
Co-CEO and Co-Founder
Infinicept
LinkedIn
Anand Pandya
GM and VP of ADP Embedded Payroll
ADP
LinkedIn
Dion Lisle
Managing Director
Nour Capital
LinkedIn
Phillipe Daoust
Vice President & Managing Director
National Bank of Canada
LinkedIn
Dion Wilson
Founder & CEO
Rastr
LinkedIn
Mauricio Comi
CEO
Ex-Dutchie
LinkedIn
Dave Campbell
Product Management Financial Products
Gusto
LinkedIn
Henry Shi
Co-Founder
Super.com
LinkedIn
Theresa Moore Esmali
Vice President - Product & Design
Goalsetter
LinkedIn
Michael Yao
Payment Risk Manager
Chegg
LinkedIn
Anusha Swamynathan
Senior Product Manager
Walmart Marketplace
LinkedIn
Cathy Stutt
Senior Innovation Scout, Americas Scouting
Natwest Group
LinkedIn
Carolina Toro-Gerstein
Senior Director - Product and Strategy - Rentals
Formerly Zillow
LinkedIn
Itamar Novick
Founder & General Partner
Recursive Ventures
LinkedIn
Matthieu Soulé
Head of BNP Paribas C.Lab Americas
BNP Paribas
LinkedIn
Kevin Dinino
President
KCD PR
LinkedIn
Lisa Moyle
Chief Strategy Officer
VC Innovations
LinkedIn
Uma Sankar Kopalle
SVP & Head of BFS Solutions
Innova Solutions
LinkedIn
Arthur Bedel
Senior Business Development Manager, Global Payments
Nuvei
LinkedIn
Elaine Liu
Product Manager
JPMC
LinkedIn
Karl Alomar
Managing Partner
M13
LinkedIn
Raven Jiang
Chief Technology Officer
Arc Technologies
LinkedIn
Lisa Violet
General Manager & SVP Partnerships
Varo
LinkedIn
Rohit Turumella
Senior Product Manager
Instacart
LinkedIn
Maggie Sokolov
Director - Strategic Partnerships
DevonWay
LinkedIn
Suresh Venkateswaren
Chief Product & Technology Advisor
Neofin Growth Ventures
LinkedIn
Robin Bernhard
Digital Payments Technology Product Specialist & Open Banking Evangelist
Western Alliance Bancorporation
LinkedIn
Amit Parikh
Chief Operating Officer
Level
LinkedIn
Steve Sovik
Chief Revenue Officer
PayEm
LinkedIn

Agenda 2023

What people say about us

“Excellent event, with great content and a good range of topics for everyone to keep learning about the Embedded Finance world that’s opening up.”

Paul Staples, Global Head of Banking as a Service and Embedded Finance Proposition, HSBC

“Quality insight from a diverse range of businesses and speakers. Great event to understand how the latest tech trends are being adopted across different markets, and network with key contacts”

Paul Waters, Partner - Head of Digital WealthPartner - Head of Digital Wealth, Hymans Robertson

“Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners”

Conrad Ford, Chief Product & Strategy Officer, Allica Bank

“The VC Innovations team does a great job of curating conversations about the themes that are shaping the fintech landscape”

Amy Young, Global Digital Advisor, Microsoft

"FTT Embedded finance was a great conference on the recent phenomena of integrating and offering financial products in the customer journey! The conference gave light to many such examples and opened up my eyes to more opportunities and usecases. The talks were really insightful coupled with an amazing networking opportunity to go deeper into the topics discussed. Must attend for any merchant looking to offer financial products in their customer journey"

Anirudh Narla, Product Director – Head of Payments, Hopper

"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action . It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."

Garrett Olson, Head of Insurance & Risk Management, Wolt

“Insightful on current trends and opportunities, and really well curated opportunity to connect with the right professionals in my area.”

Akita Somani, SVP BNPL/POS Lending, US Bank

“These events are always extremely well run, offer a great ways to connect with people in your field and provide interesting insights into how embedded finance is playing a critical role in the future of innovative payment and financial solutions”

Anthony Lees, Chief Product Officer, Wirex

Register your interest

Contact us

Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities.

Milana Vlaović
Community Manager
Sponsorship & exhibition enquiries
LinkedInEmail
Alexandra Green
CMO
Marketing & media enquiries
LinkedInEmail
Lisa Moyle
Chief Strategy Officer
Content & speaking enquiries
LinkedInEmail
Anna Smart
Senior Client Success Manager
Hosted Meetings & sponsorship delivery
LinkedInEmail