Customer Alpha is a cross industry community of professionals striving to create better outcomes for their customers. It’s a platform for learning and discussion on all things customer. From leveraging omnichannel marketing to using customer data to create personalized loyalty cards, we’re bringing customer experience leaders from eBay, Marks & Spencer, National Rail, Only Fans and more together under one roof to collaborate and explore the next frontier in customer experience innovation.
2023 Key event stats
The customer reigns supreme and strategies to win their hearts, minds and share of wallet have never been more important. Understand how customer behaviour is evolving and informing the strategies, products and processes that will attract, retain, and better serve the current and next generation of customers
Co-located with two other events
Days of innovative content
2023 Key themes
DESIGNING WINNING CUSTOMER EXPERIENCES
Customer behaviour and expectations are changing, and customer experiences need to keep pace. Understand customer expectation and how to deliver products and services that make the grade.
THE POWER OF CUSTOMER DATA
Understand the potential to leverage customer data to gain competitive advantage. Make the most of customer data whilst ensuring safety and security.
INNOVATING AT CHECKOUT
Successful companies get their customers over the line. Payments are an experience and an opportunity. Revolutionize the checkout experience as part of a winning business strategy.
OMNICHANNEL STRATEGY IN ACTION
Deliver on customer expectations with a true omnichannel strategy. Meet your customers where and when they need you.
BUSINESS MODEL INNOVATION
Understand how business model innovation can create stickiness, increase lifetime value and lower cost of acquisition.
NEXT GEN TOOLS & TECHNOLOGIES
The customers of today, tomorrow and beyond won’t have their needs met by yesterday’s technologies. Successful businesses need to innovate to control costs, meet customer demand and stay ahead of the curve.
Look forward to lively conversations, new connections, and lots of customer and good times
Customer Alpha will take place at Hotel Kabuki, a boutique hotel and function venue in the heart of San Francisco’s Japantown.
This is the perfect space to experience our live content sessions, meet and engage with customer experience leaders.
To finish off a day of inspiring content and smart networking, attendees can join a drinks reception on the expo floor whilst networking with strategic partners.
Two days, three events and an interconnected community – register for Customer Alpha North America 2023 and get access to FTT Embedded Finance & Super-Apps North America and Future Identity Customer North America. Three events’ worth of content and networking.