Competing on experience, winning the customer

Welcome to Customer Alpha North America - East Coast

June 20, 2023 | New York

Customer Alpha is a cross industry community of professionals striving to create better outcomes for their customers. It’s a platform for learning and discussion on all things eCommerce. From leveraging omnichannel marketing to using customer data to create personalized loyalty cards, we’re bringing customer experience leaders together under one roof to collaborate and explore the next frontier in customer experience innovation.

Key event stats

The customer reigns supreme and strategies to win their hearts, minds and share of wallet have never been more important. Understand how customer behaviour is evolving and informing the strategies, products and processes that will attract, retain, and better serve the current and next generation of customers

40+ 

Rockstar Speakers

4-in-1 

Co-located with three other events

1

Day of innovative content  

600+

Attendees

Key themes

Designing winning customer experiences

Customer behaviour and expectations are changing, and customer experiences need to keep pace. Understand customer expectation and how to deliver products and services that make the grade.  

The power of customer data

Understand the potential to leverage customer data to gain competitive advantage. Make the most of customer data whilst ensuring safety and security.  

Innovating at checkout

Successful companies get their customers over the line. Payments are an experience and an opportunity. Revolutionize the checkout experience as part of a winning business strategy.  

Omnichannel strategy in action

Deliver on customer expectations with a true omnichannel strategy. Meet your customers where and when they need you. 

Business model innovation

Understand how business model innovation can create stickiness, increase lifetime value and lower cost of acquisition.  

Next gen tools & technologies

The customers of today, tomorrow and beyond won’t have their needs met by yesterday’s technologies. Successful businesses need to innovate to control costs, meet customer demand and stay ahead of the curve.  

Rockstar speakers

Sunil Kumar
Director, Product Management, Payments
Expedia
LinkedIn
Dhruv Sharma
Head of Payments
WeWork
LinkedIn
Welsey Mann
Manager, Finance and Payments Analytics
Etsy
LinkedIn
Alexis Pena Vecino
AVP of Marketing Operations (Strategy and Customer Experience)
NAADAM
LinkedIn
Allen Bryant
Advisor
Payroll Growth Partners
LinkedIn
Adrian Gutierrez
Principal Product Manager, Embedded Finance
TurboTenant
LinkedIn
Dominic Kalms
Founder & CEO
B Generous
LinkedIn
Jean Sullivan
Head of Wealth Management
Celent
LinkedIn
Jess Dembeck
Principal Product Manager, Payments
LTV
LinkedIn
Jeff Grobaski
Founder & CEO
Epic River
LinkedIn
Yasmin Moaven
CMO
Pipe
LinkedIn
Lixia Zhu
Co-Founder & Chief Executive Officer
Ciphorama
LinkedIn
Dana Wilson
Founder & CEO
CHIP
LinkedIn
Matt Zalubowski
SVP - Head of Marketing
Atlanticus
LinkedIn
Charvi Gandotra
Associate Director
Commonwealth
LinkedIn
Akita Somani
SVP - BNPL / POS Lending
U.S. Bank
LinkedIn
Carlosluis Duchicela
Senior Product Manager | Growth, Monetization, Payments
Dashlane
LinkedIn
Courtney Cardin
Co-Founder
Aura Finance
LinkedIn
Andrew Jernigan
CEO
Insured Nomads
LinkedIn
Dave Campbell
Financial Product Manager
Gusto
LinkedIn
Melanie Hardin
Business Strategy
Verizon
LinkedIn
Jaime Toplin
Senior Research Analyst, Payments & Commerce
Insider Intelligence
LinkedIn

Agenda

8.00 - 9.00 Networking breakfast

9.00 - 9.10 Opening remarks

9.10 - 9.50 Unpacking the eCommerce explosion through the lens of the customer

The rapid growth of ecommerce is about more than just internet access and the impact of the pandemic. Join ecommerce experts as they explore the key drivers and the benefits to customers. 

9.50 - 10.30 Building in loyalty by design

Everyone wants to be the brand adored by the customer. Explore the role of loyalty programmes in driving customer stickiness and retention as well as adoration

10.30 - 11.10 Coffee break

Everyone wants to be the brand adored by the customer. Explore the role of loyalty programmes in driving customer stickiness and retention as well as adoration

11:10 - 11:50 Data drives results

No brand can ignore the power of data. Understand cutting edge technologies behind collecting & utilizing data driven insights to personalize products and services that will attract and retain the customer of today and tomorrow. 

11:50 - 12.30 The next frontier in omnichannel commerce

If providers of good and services can’t meet a customer need where and when it manifests, they may well lose out to a brand that can

12.30 - 13.30 Lunch

1.30 - 2.10 Keep your friends close and your customer even closer

Coming up with new and creative ways to leverage emerging technology to strengthen brand-consumer relationships is imperative to being a successful business. Discover how leading brands are doing so in this customer relationship deep dive.

2.10 - 2.50 Living the dream: Creating seamless customer journeys

Streamlining your customer journey to create a seamless experience from start to finish. Understand how to create simple, seamless customer journeys which leave your customers feeling satisfied in this session. 

2.50 - 3.30 Innovation at checkout: How the power of technology is transforming payments

Payments are complex experiences that need to be made simple for end users. If not delivered correctly and in line with evolving customer expectations, they can end a sale cold. Hear from payments experts as they share their views on the future of payments.

3.30 - 4.00 Coffee break

Payments are complex experiences that need to be made simple for end users. If not delivered correctly and in line with evolving customer expectations, they can end a sale cold. Hear from payments experts as they share their views on the future of payments.

4.00 - 4.40 How can businesses better serve customers during at time of rising prices and stretched incomes?

A challenging economic environment is also an opportunity to win customer loyalty. Explore the ways in which supporting customers now, pays dividends in the future. 

 

4.40 - 5.20 Brands fit for the next generation of consumers

What does the future customer expect from brands? How can they ensure that they are positioned to understand and deliver on those evolving expectations.

5.20 - 6.00 Sign up now: Exploring the future of the subscription economy

What is driving a shift from repeat purchases to subscription? Crucially, understand the business benefits as we hear from those successfully using a subscription-based model.  

6.00 - 6.10 Closing remarks

Co-located events

One day, four events and an interconnected community – register for Customer Alpha North America 2023 and get access to FTT Embedded Finance & Super-Apps North America East Coast, Future Identity Finance North America and Fintech Talents North America. Four events’ worth of content and networking.

Join an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators and learn how embedded finance is spearheading cross industry financial transformation.

Explore how digital identity can reduce fraud, enhance compliance and build customer trust in an evolving financial services landscape.

Discover a community of innovators and collaborators redefining financial services across a continent.

Register Now

Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Qualifying attendees can apply for a free pass. Please see below. Save $600 before Friday March 31, 2023.

Rockstar live pass

$1599 $999

Offer ends March 31, 2023
  • Access to Customer Alpha event
  • Access to Embedded Finance & Super-Apps event
  • Access to Future Identity Finance event
  • Access to Fintech Talents North America event
  • Ability to curate bespoke schedule via Event App
  • Access to match-making and meeting scheduler via Event App
  • Access to the exhibition area
  • Access to networking drinks
Embedders Free

Apply now

Limited spaces available
  • Access to Customer Alpha event
  • Access to Embedded Finance & Super-Apps event
  • Access to Future Identity Finance event
  • Access to Fintech Talents North America event
  • Ability to curate bespoke schedule via Event App
  • Access to match-making and meeting scheduler via Event App
  • Access to Hosted Buyer Program
  • Access to the exhibition area
  • Access to networking drinks

*Complimentary passes are only offered to non-financial institutions including retailers, e-commerce, marketplaces, freelancing and social platforms, gaming, healthcare, entertainment, travel, telecommunications and mobility businesses.

Successful applicants are expected to accept up to 5 double opt-in introductions / meetings as part of our Hosted Buyer program.

Contact us

Reach out to the Customer Alpha team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities.

Victor Cruz
CEO
Sales Enquiries
LinkedInEmail
Victoria Smart
Marketing Manager
Marketing & media enquiries
LinkedInEmail
Kym Osborne
Head of Operations
Operations enquiries
LinkedInEmail
Onesha Liyanage
Senior Producer
Content enquiries
LinkedInEmail