
Competing on experience, winning the customer
Welcome to Customer Alpha North America - East Coast
June 20, 2023 | New York
Key event stats
The customer reigns supreme and strategies to win their hearts, minds and share of wallet have never been more important. Understand how customer behaviour is evolving and informing the strategies, products and processes that will attract, retain, and better serve the current and next generation of customers

40+
Rockstar Speakers

4-in-1
Co-located with three other events

1
Day of innovative content

600+
Attendees
Key themes

Designing winning customer experiences
Customer behaviour and expectations are changing, and customer experiences need to keep pace. Understand customer expectation and how to deliver products and services that make the grade.

The power of customer data
Understand the potential to leverage customer data to gain competitive advantage. Make the most of customer data whilst ensuring safety and security.

Innovating at checkout
Successful companies get their customers over the line. Payments are an experience and an opportunity. Revolutionize the checkout experience as part of a winning business strategy.

Omnichannel strategy in action
Deliver on customer expectations with a true omnichannel strategy. Meet your customers where and when they need you.

Business model innovation
Understand how business model innovation can create stickiness, increase lifetime value and lower cost of acquisition.

Next gen tools & technologies
The customers of today, tomorrow and beyond won’t have their needs met by yesterday’s technologies. Successful businesses need to innovate to control costs, meet customer demand and stay ahead of the curve.
Rockstar speakers
Agenda
8.00 - 9.00 Networking breakfast
9.00 - 9.10 Opening remarks
9.10 - 9.50 Unpacking the eCommerce explosion through the lens of the customer
9.50 - 10.30 Building in loyalty by design
10.30 - 11.10 Coffee break
11:10 - 11:50 Data drives results
11:50 - 12.30 The next frontier in omnichannel commerce
12.30 - 13.30 Lunch
1.30 - 2.10 Keep your friends close and your customer even closer
2.10 - 2.50 Living the dream: Creating seamless customer journeys
2.50 - 3.30 Innovation at checkout: How the power of technology is transforming payments
3.30 - 4.00 Coffee break
4.00 - 4.40 How can businesses better serve customers during at time of rising prices and stretched incomes?
4.40 - 5.20 Brands fit for the next generation of consumers
5.20 - 6.00 Sign up now: Exploring the future of the subscription economy
6.00 - 6.10 Closing remarks
Co-located events
One day, four events and an interconnected community – register for Customer Alpha North America 2023 and get access to FTT Embedded Finance & Super-Apps North America East Coast, Future Identity Finance North America and Fintech Talents North America. Four events’ worth of content and networking.

Join an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators and learn how embedded finance is spearheading cross industry financial transformation.

Explore how digital identity can reduce fraud, enhance compliance and build customer trust in an evolving financial services landscape.

Discover a community of innovators and collaborators redefining financial services across a continent.
Register Now
Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Qualifying attendees can apply for a free pass. Please see below. Save $600 before Friday March 31, 2023.
$1599 $999
- Access to Customer Alpha event
- Access to Embedded Finance & Super-Apps event
- Access to Future Identity Finance event
- Access to Fintech Talents North America event
- Ability to curate bespoke schedule via Event App
- Access to match-making and meeting scheduler via Event App
- Access to the exhibition area
- Access to networking drinks
Apply now
- Access to Customer Alpha event
- Access to Embedded Finance & Super-Apps event
- Access to Future Identity Finance event
- Access to Fintech Talents North America event
- Ability to curate bespoke schedule via Event App
- Access to match-making and meeting scheduler via Event App
- Access to Hosted Buyer Program
- Access to the exhibition area
- Access to networking drinks
*Complimentary passes are only offered to non-financial institutions including retailers, e-commerce, marketplaces, freelancing and social platforms, gaming, healthcare, entertainment, travel, telecommunications and mobility businesses.
Successful applicants are expected to accept up to 5 double opt-in introductions / meetings as part of our Hosted Buyer program.
Contact us
Reach out to the Customer Alpha team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities.