What does Embedded Finance mean for banks and established financial institutions? Is this a further disaggregation of the services they offer? Looking at some of the new ‘players’ – big tech, retailers, manufacturers and so on, will this translate into a further erosion of the incumbents’ hold on the customer?

FTT Embedded Finance North America presented an extraordinary conversation between Angus Ross (Global Head of Banking as a Service (BaaS) and Technology Alliances at Finastra) and Christophe Langlois (Global Marketing Lead – Fintech & Developer Ecosystem at Finastra), that focus on the opportunities and threats to all BaaS participants (including banks and financial providers, BaaS embedders and marketplaces, retail brands and points of context).

Tune in to get the most of this exciting fireside chat that touched all these big questions, as well as touching on the technologies that make possible matches on how customers behave when it comes to accessing financial services, and whether customers are ready of the “Bank of Walmart”?

Watch the full video below.

The next edition of FTT Embedded Finance & Super-Apps will take place in London on 13th May 2025 and live as part of the FTT Fintech Festival on 11th – 12th November 2024 at The Brewery, London. Save the dates!