More great content from FTT Embedded Finance North America, with Kevin Doerr, Chief Product Officer at Marqeta and Will Reeves, Co-Founder and CEO at Fold.

Listen in for a case study which explores embedding digital currencies with payments and integrating bitcoin into the wider ecosystem. Starting with rewards, Fold created a product that has introduced bitcoin to a wider group of consumers. By creating an easier ‘entry point’, they have found a way to reach a new and diverse set of consumers. The particular circumstances of the pandemic, coupled with the macroeconomic environment, created a fertile environment to expand the uptake of digital currencies.

Is bitcoin the coca cola of digital currencies? Want to learn more about the lightening network?

Watch the full video below.

The next edition of FTT Embedded Finance & Super-Apps will take place in London on 13th May 2025 and live as part of the FTT Fintech Festival on 11th – 12th November 2024 at The Brewery, London. Save the dates!