At FTT Embedded Finance North America, we were joined by an impressive group of industry leaders to explore the topic of embedded payments.

Industry practitioners Kothai Senthil , Vice President, Head of Payments, Albertsons, David Tax, Senior Manager, Payments Strategy and Innovation, TD Bank, Matteo Gamba, Product Lead Payments, Wayfair and Manash Bhattacharjee, Head of Product, ecommerce, PepsiCo and led by panel moderator, Glen Sarvady, Managing Principal , 154 Advisors, discussed  approaches to integrating payments so as to create a seamless customer journey. They explored the ways in which to strategically embed payments into products and services, utilising the CRM to enhance the customer experience. The panel  also discussed the significant changes in customer expectations and behaviour and the acceleration driven by the Covid-19 pandemic.

Watch the full keynote below.

The next edition of FTT Embedded Finance & Super-Apps will take place in London on 13th May 2025 and live as part of the FTT Fintech Festival on 11th – 12th November 2024 at The Brewery, London. Save the dates!