FTT Embedded Finance


Last 26th of April our community of innovative retailers, manufacturers, financial institutions, insurers, telcos, fintechs, and tech providers, congregated at FTT Embedded Finance & Super Apps. We dug into the trends, technologies, and innovations that are redefining the future of how financial services are devised and distributed.

During an exciting day packed with content, our Chief Strategy Officer and Co-Founder, Lisa Moyle, took the opportunity to interview Alex Mifsud, CEO and Co-Founder at Weavr.

Weavr is a cloud-based platform that provides Plug-and-Play Finance solutions that can enable any business to integrate any financial service anywhere their customers need.

Alex has been a serial entrepreneur  over the past 15 years within the payments industry. His first business, Entropay, launched Visa’s first virtual prepaid card programme in 2003. Before co-founding Weavr, he also set up Ixaris Technologies, a B2B payment company with a multinational client base.

When asked about the journey that he believes non-financial institutions are on with embedded finance, Alex mentions that according to a survey carried out by Weavr last year,  65% of the non-financial institutions surveyed said that embedded finance was one of their top three priorities moving forward.  “There is awareness of something that is happening and that is going to have some competitive importance

However, those non-financial institutions don’t know how to go about it: “I think the industry is very much at the cusp of having enough awareness that there is something that is going to be of big value; it’s going to change customer behaviour and expectations, but when it comes to executing on that it almost feels like the early days of e-commerce, when everyone knew it was going to be big, but at the same time, becoming an e-business wasn’t so obvious for many established companies” He adds “That’s where we are with embedded finance, it’s the before.”

Weavr was founded to enable any business to embed any financial service anywhere their customers need it. To learn more about embedded finance and Weavr, watch the video below:

The next edition of FTT Embedded Finance & Super Apps will take place as part of the Fintech Talents Festival on 14th and 15th November 2022 at The Brewery, London. The North American edition will run in San Francisco on December 1st , 2022. Save the dates!