To better prepare for the future, forward-leaning banks are capitalizing on their greatest asset – customer data – to better understand their customers and deliver personalized experiences.

As the biggest banks move rapidly to deliver personalized experience, 83% of super regional and regional banks are also using third-party vendor solutions in order to deliver delightful experiences by combining third-party capabilities with analytics capabilities and models to distribute differentiated financial products at scale with greater efficiency.

FTT Embedded Finance North America presented an impressive fireside chat with Michael Haney (Head of Digital Core at Technysis) and Lisa Moyle (Director of Strategy at VC Innovations).

Tune in as we discuss how forward-leaning banks are capitalizing on next-gen digital banking innovations to: Reach 86% of customers via self-service channels, achieve 54% growth in sales, deliver meaningful recommendations to customers in real time and rapidly create new financial products, while reducing cost.

Watch the full video below.

The next edition of FTT Embedded Finance & Super-Apps will take place in London on 13th May 2025 and live as part of the FTT Fintech Festival on 11th – 12th November 2024 at The Brewery, London. Save the dates!