Want to learn more about all the exciting financial services innovation in Mexico and the potential for it to become a leading Fintech Hub for the Americas? You have come to the right place. Listen in to what is a fantastic discussion from Fintech Talents North America.

Spoiler alert: the opportunity is enormous and is a timely reminder of how financial services/fintech can be a transformative force – banking the unbanked, bringing flows from the informal economy into the financial system and opening new opportunities along the way. Salma Mendoza, Head of Payments at Uber demonstrates how they are providing a growing spectrum of financial services to both their spenders and earners.

A stellar line up of speakers talk strategy, investment, innovation, disruption, and financial inclusion in Mexico. Understand how institutions – established and new – are addressing pain points for customers and how that learning can be exported beyond their borders.

Hugo Nájera, Head of Business Development & Digital Banking, BBVA México makes the important point about the enabling environment that the Fintech Law in Mexico has helped create.

Driss Temsamani, Managing Director – Digital, Data Innovation & Citi Commercial Bank Cash Management & Trade Products, Citi places these trends in a global context in which business models are changing. The banking experience is disappearing from view and becoming ‘embedded’ in end- users day to day experiences.

Watch the video now!

Embedded Finance you say – check out the upcoming FTT Embedded Finance & Super-Apps North America on September 2 – 3, 2025