In the first video of our exciting new series, ‘Embedded Finance with Edenred Payment Solutions’, Vrush Sumanoharan, Product Marketing Manager at Edenred Payment Solutions talks us through how non-financial brands are increasing customer loyalty and boosting sales by implementing embedded finance into their customer journey.

Vrush delves into key considerations for finding the right partner, how technology is facilitating the integration of embedded finance offerings and the advantages of choosing partners that have the correct licenses to offer electronic payment features.

Tune into the brief interview below to understand how companies are utilising specialised, bespoke embedded finance solutions to enhance ways in which consumers interact with and view your brand. Take-away vital steps that you need to consider in your implementation process.

To keep pace with the fast pace of change and meet the partners, both financial and non-financial enterprises, bringing embedded finance propositions to market, join us on the FTT Embedded Finance & Super Apps Stage at the next edition of the FTT Fintech Festival.

On the 11 & 12 November at the Brewery in London is where brands, banks and fintechs come together to plot the future of the industry.