Dive into the final installment of our video series as Karine Martinez, Head of Sales at Edenred Payment Solutions, unveils the transformative power of embedded finance for non-financial companies.

Karine emphasises the importance, and expectation, of a seamless, frictionless experience for today’s consumers. She illustrates how interruptions, such as the need to switch applications for payment, can halt the customer journey, leading to lost opportunities. Conversely, a fully integrated experience not only secures a single transaction by reducing drop-off but also resonates with the customer, instilling a sense of being understood and appreciated. This fosters loyalty, in turn encouraging repeat visits and strengthening the brand-customer bond.

Karine concludes that customers and their data are intertwined, a central linchpin of embedded finance. By harnessing and enhancing the data gathered, companies can gain a deeper understanding of their customers, enabling them to serve them more effectively and personally.

Watch the full interview below now.

To keep up with the fast pace of change and meet the partners, both financial and non-financial enterprises, bringing embedded finance propositions to market, join us on the FTT Embedded Finance & Super Apps Stage at the next edition of the FTT Fintech Festival.

On the 11 & 12 November at the Brewery in London is where brands, banks and fintechs come together to plot the future of the industry.