Win, win, win situation: Embedded financial products that benefit customers, partners and businesses
At the end of last year, we caught up with Rajiv Appana, VP of Financial Products at Booking.com to find out what he has been working on, the main challenges he is facing and what he learnt from his other panelists at the FTT Fintech Festival.
With wide ranging global experience, and a previous role managing payments for Google Pay, Rajiv is now responsible for payments, fintech products and regulatory technology for Booking.com, one of the world’s leading digital travel companies.
Rajiv explains how Booking.com have embedded financial products into their services and seen fantastic results thus far. Launching innovations such as BNPL (Buy-Now-Pay-Later) for end consumers, and partner-focused initiatives such as cash advances to support property upgrades and renovations.
Listen to the short interview below to learn more about the ways in which Booking.com are supporting both customers and partners with embedded financial products, the challenges they are currently working to overcome and Rajiv’s key takeaway from his panel discussion with Currys and Marqeta.
Want to find out more? We will be delving into the ways in which various industries, including: retail, healthcare, energy, logistics, manufacturing and travel are implementing embedded payments, embedded lending and more at our event, FTT Embedded Finance & Super-Apps taking place on 13th May in London.
