During the FTT Fintech Festival we caught up with major players in the embedded finance space to get their take on the industry and hear about their latest projects!

In this FTT Chats episode, Kevin McAdam, Director of Cards at Andaria, explores the benefits of embedded finance, focusing on three main elements: streamlining payment processes, improved data management, and card products.

Watch this 2 and a half minute clip for a glimpse into how these solutions can positively impact consumer loyalty, particularly within a membership/fan based industry.

Want to find out more? We will be delving into the links between embedded finance, consumer interaction and loyalty at our upcoming FTT Embedded Finance and Super-Apps event, taking place on 13th May in London. Find out more here.