FAQs
Have a question? We've pulled together everything you need to get ready - check out below:
What is Customer Alpha event?
Customer Alpha brings together senior leaders from brands, financial institutions, fintechs and technology providers focused on building stronger, more meaningful customer relationships. Welcoming 700+ senior attendees, the event is co-located with FTT Embedded Finance & Super-Apps, FTT Payments, Future Identity Customer and FID IAM, connecting a wider ecosystem across customer experience, data, digital identity and embedded finance.
Designed for leaders responsible for growth, loyalty and customer strategy, Customer Alpha explores how organisations are using data, personalisation, AI and trust-driven experiences to create long-term value. Through expert-led discussions and real-world use cases, attendees gain practical insight, valuable connections and clear takeaways to turn customer understanding into competitive advantage.
When and where is the event?
Customer Alpha will take place on the 12th May 2026 at Convene 22 Bishopsgate, London, EC2N 4BQ.
Who attends?
Customer Alpha brings together senior leaders from retailers, marketplaces, gaming businesses, brands, financial institutions, fintechs and technology providers responsible for customer strategy, growth, data and experience. Co-located with FTT Embedded Finance & Super-Apps, FTT Payments, Future Identity Customer and FID IAM, the event connects a wider ecosystem across customer experience, digital identity, payments and embedded finance.
What topics are covered?
Over 150 speakers at Customer Alpha will explore key themes across customer experience and engagement, data and analytics, personalisation at scale, AI-driven customer journeys, trust and digital identity, loyalty and retention, omnichannel strategies, and the commercial impact of customer-centric business models – delivered through expert-led discussions and real-world use cases. Explore the agenda here.
What's included in my pass?
Passes to Customer Alpha include full access to the exhibition floor and five co-located events, featuring content sessions with over 150 speakers, complimentary lunch, networking sessions, a drinks reception, and more. VIP Hosted Meetings Programme pass holders can also enjoy a range of exclusive, additional benefits.
What is the VIP Hosted Meetings Programme?
The VIP Hosted Meetings Programme at Customer Alpha is your personal networking match-making service, connecting you with relevant technology innovators based on your projects, goals, and interests.
How do I get to the event?
Customer Alpha is easily accessible by public transport, with Bank, Liverpool Street and Moorgate tube stations just a 5-minute walk away. Liverpool Street (National Rail) is also within a 5–7-minute walk. For those driving, nearby car parks are available, and we have secured a range of discounted hotel options for attendees. Start planning your visit here.
Who are the event organisers?
Customer Alpha is brought to you by VC Innovations. VC Innovations is a full-stack marketing services agency transforming innovative business through accelerated marketing. As the architects of Future Identity, VC Innovations convene a community of over 200,000 digital transformation leaders from across the fintech and financial services ecosystem. VC Innovations believe that by bringing together communities from across the globe to explore the power of innovation, better outcomes for businesses and consumers will follow. 85 Tottenham Court Road, London, W1T4TQ. Visit the VC Innovations website.