Meeting your customers where and when they need you.
Welcome to FTT Embedded Finance & Super-Apps North America
December 6-7, 2023
San Francisco, CA
Meeting your customers where and when they need you.
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Join an exciting and disruptive community of 350+ retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators in one of the most creative locations in the world.
Key Event Statistics

350 + Attendees

60% Embedders

50 + Rockstar Speakers

Innovative Fintechs and Technology Providers

Live Interactive Networking
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Themes

Taking Financial Services Everywhere
What does it mean when financial services are provided outside traditional financial institutions? Who benefits from embedding those products and services in new channels? Are Super-Apps the new must have? Who will win the hearts and minds of businesses and customers who increasingly expect everything they need at their fingertips?

Understanding the Opportunity
Are we all fintech now? With a growing ecosystem of distributors, it is crucial to understand the opportunity and prepare for change. Learn from those at the forefront of developing embedded finance strategies. Come away with an understanding of the value for your business and customers.

Technology: The enablers
Explore the technologies enabling a direct connection between non-financial institutions and end users. Hear from industry leaders and meet the innovators leading the way. Make sense of PaaS, BaaS, IaaS, Open Finance, APIs and all the tools and tech that are leading the drive to embedded finance and SuperApps

Payments & beyond
Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.

Insurance
Where and from whom will businesses and consumers purchase insurance? As we enter an age where insurance products can be offered at just the right time and context, how can providers of goods and services effectively add insurance products?

THE FUTURE OF WEALTH MANAGEMENT
Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.
Attendees Last Year
FTT Chats
Revolut is one of the fastest growing challenger banks across the globe – supporting over 20 million personal users and 500,000 businesses across 36 countries. Check out our FTT Chat with Yuval Rechter, General Manager, US from Revolut.
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Join the community that is re-imagining financial services
FTT Embedded Finance & Super-Apps North America is part of FinTech Talents and convenes an exciting new community that is re-imagining financial services. Explore the future of this embedded world in which the growing universe of financial services providers is driving profound change, whether it is in embedded payments, embedded insurance, embedded lending, embedded wealth management, embedded banking or the creator economy.
We believe the impossible is possible through content, community and experiences. Discover our upcoming embedded finance events, industry reports, opinion pieces and video content. We are bringing together Financial Institutions, non-financial enterprises, innovative starts ups and technology providers to foster the partnerships and understanding that will change the industry.