Meeting your customers
where and when they need you
FTT Embedded Finance & Super-Apps
12th May 2026 | London, UK
Meeting your customers
where and when they need you.
FTT Embedded Finance & Super-Apps
Where embedded finance comes to life.
FTT Embedded Finance & Super-Apps – the leading event uniting a disruptive community of retailers, marketplaces, manufacturers, insurance providers, healthcare, entertainment and travel businesses, financial institutions, fintechs, and tech innovators.
Hear from the leading voices across an ecosystem of experts as they spotlight the transformative potential of embedded finance for consumers and businesses.
Discover how cross-industry partners are collaborating and innovating to deliver exceptional outcomes for end-users, leveraging the latest technologies and reimagining business models in the process.
Join us and make sure you stay at the forefront of the next wave of embedded finance innovation.
Check out the 2025 show highlights
Key event stats
Senior
attendees
Embedders
Rockstar speakers
across all stages
Stages
of content
Key themes
Unleashing the power of AI on embedded finance
Explore the untapped potential of AI in embedded finance and its impact on future of financial services. Harnessing artificial intelligence transforms traditional approaches, paving the way for innovation, efficiency, and personalised experiences. The convergence of AI and embedded finance promises to revolutionise how we manage, access, and benefit from financial solutions – are you ready to learn more?
Partnerships
Embedded Finance is built on effective partnerships. Choosing the right partner has the potential to unlock unprecedented opportunities – shaping the trajectory of your future relationship with customers, fostering dynamic collaborations and sustainable growth in the fast-evolving landscape of embedded finance. Understand and learn from the experience of effective collaboration from those who have direct experience of building successful partnerships.
Venturing beyond traditional financial services
The financial services landscape is experiencing a revolution. There are a growing number of non-financial enterprises across a broad range of industries that can offer financial products at their fingertips to their end-users. Who benefits from financial products and services being delivered outside traditional financial institutions and channels, and who stands to gain from embedding these products and services in new channels?
Unlocking the potential of B2B embedded finance
B2B embedded finance has transformative potential. Seamlessly integrating financial services into business operations can enhance efficiency and empowers businesses with tailored financial solutions, fostering growth and innovation. Learn how this is redefining the traditional B2B landscape, unlocking unprecedented new opportunities for collaboration and success.
Exploring the impact of regulation on embedded finance
Staying up to date with evolving regulatory frameworks can be a challenge. Gain vital insights into the latest regulatory initiatives essential to the strategic and compliant development of embedded finance products. Expert speakers share key knowledge to navigate complexities and ensure the successful creation and delivery of customer-centric financial products.
The future of wealth management
Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is huge. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.
Past attendees include
Non-financial brands, financial institutions, technology providers & policymakers
Sponsors
4 star sponsors
3 star sponsors
Official podcast partner
Rockstar speakers
Our line-up is growing daily. Check back for updates...
Booking.com
Commerce
Zilch
The Very Group Limited
Jaja Finance
Frasers
Lycamoney
Trustpilot
Moonrise by Lunar
CarTrawler
AMINA Bank
HSBC
Marqeta
Klarna
Virgin Media
Venga
Host of Experience by Design Podcast at Bentley University
Stripe
Bank of America
Tide
The Whisky Exchange
BEES
YouLend
YouLend
Nationwide Building Society
Allica Bank
S&P Global Inc.
Celent
May Business Consulting
Abarta Consulting
University of Oxford
Glovo
Glovo
Agenda
09:10 – 09:20 PLENARY SESSION - Opening Remarks
09:20 – 09:55 PLENARY SESSION: Banking by default – key trends in embedded finance
Speaker:
Michael Breen, Head of Money Management Sales and Revenue (EMEA), Stripe
David Twigg, Financial Services MD, Frasers Group
09:55 – 10:30 – PLENARY SESSION: The digital payments debate
Speaker
Zil Bareisis, Celent
10:30 – 10:50 – PLENARY KEYNOTE: There is no second page
10:50 – 11:20 – Networking and refreshments break
11:20 – 11:25 – Welcome to FTT Embedded Finance & Super-Apps Stage
11:25 – 12:00 – Embedded Finance for SMEs
Speaker
Isadora Turatti, Global Director, Partnerships & Expansion, BEES
12:00 – 12:35 – The marriage of convenience is over: Why your partnership strategy must evolve or expire
Speaker
Michaela Weber, SVP, Business Development & GM of Payments, Big Commerce
Luke Trayfoot, Global Head of Strategic Partnerships, YouLend
12:35 – 13:35 – Lunch and networking break
13:35 – 13:40 – Welcome back to FTT Embedded Finance & Super-Apps
13:40 – 14:40 – Embedded Finance Deep Dives (4 x 15-minute interviews)
13:40 – 13:55 – Embedded insurance
13:55 – 14:10 – Embedded travel
14:10 – 14:25 – Platforms/ marketplaces
Speaker:
Lusine Kuchukyan, Senior Product Manager, Glovo
14:25 – 14:40 – Embedded wealth management
14:40 – 15:10 – Networking and refreshments break
15:10 – 15:15 – Welcome back to FTT Embedded Finance & Super-Apps
15:15 – 15:50 – Build it and they will embed it
Speaker
Andy Patton, Chief Executive Officer, Lycamoney
Sean Hederman, Chief Technology Officer, Zilch
15:50 – 16:25 – Embedded lending: Contextual credit at pace and scale
Speaker
Marc O’Fathaigh, Country Manager UK & Ireland, Klarna
Quim Ros Coronas, Fintech Revenue Manager,Glovo
16:25 – 16:50 – Why did it fail and what can we learn?
Why do some embedded finance ventures succeed while others crash? This candid session dissects real-world failures, from cultural mismatches and compliance blind spots to volatile market shifts and immature BaaS partnerships, while spotlighting the strategies that separate winners from wipeouts. Join this panel of embedded finance as they share lessons for the road ahead.
Moderator
Shaul David,Embedded Finance Advisor
Speaker
Sanjeev Pottay, Commercial Director, Financial Services, The Very Group
Nanna Enggaard Bergmann, Managing Director, Moonrise by Lunar
16:50 – 18:00 – Networking and drinks reception
16:50 – 16:55 – Closing remarks
Content, community & experiences
Look forward to lively conversations, new connections, and lots of embedded and good times
Iconic London
venue
FTT Embedded Finance & Super-Apps will take place at Convene 22 Bishopsgate.
The perfect space to experience our live content sessions and busy exhibition area, right in the heart of London.
Drinks
reception
Join us on the expo floor for a drinks reception, to finish off a day of inspiring content and smart networking. Discuss and debate what’s been covered on stage throughout the day, do a final sweep of the expo, and connect with anyone you haven’t had a chance to meet yet.
VIP Hosted Meetings
Programme
Fast-track access to the industry leaders and technology providers you want to meet with efficiency and ease. Look no further to strengthen existing partnerships and build new connections.
Co-located with
One event day, unlimited opportunities and an interconnected community
Customer Alpha is the only dedicated global community of brands, retailers, marketplaces, social platforms and technology enablers exploring strategies and new product streams designed to attract, retain, increase LTV and better serve the current and next generation of customers.
FTT Payments is dedicated to exploring the latest trends, technologies, and business model innovations across the payments industry creating a gateway to the future of transactions, offering a unique platform to learn, share, and shape the next wave of payment solutions.
Future Identity Customer will bring together 600+ key players in identity and customer experience to explore how consumer facing businesses in retail, gaming, mobility, entertainment, travel, healthcare and other key sectors, are approaching digital identity.
FID IAM brings together top minds to crack the code on everything from identity orchestration that makes friction vanish, IAM strategies that empower both employees and customers, and to cutting-edge solutions for managing the growing army of non-human identities.
Sponsorship & exhibition opportunities
Discover the unique sponsorship and exhibition opportunities available at FTT Embedded Finance & Super-Apps 2026. Click on the button below to find out more and how you can get involved.
What does our community think?
"FTT Embedded Finance and Super-Apps always delivers; knowledgeable speakers offering great content, and excellent networking opportunities. Thank you, look forward to the next one!"
ZIL BAREISIS
CELENT
"I attend many conferences during the year, but the Embedded Finance & Super-Apps event is the only one that tackles the rapidly emerging area of the embedded finance space comprehensively, from all perspectives: creation, implementation, customer experience, etc."
JOHN POSSUMATO
DRIVEITAWAY
"I had a smooth and effortless experience speaking at the embedded finance conference with such a diverse and exciting crowd of attendees, fellow speakers, and operators in the fintech community. I would highly recommend it for anyone even loosely interested in the space and will certainly be back again next year!"
ABHISHEK GAMBHIR
CURVE
"I've attended many conferences and often spoken. VC Innovations clearly stands out as the best organiser which I have encountered, simply because: 1. there is true business matchmaking 2. the topics are truly innovative 3. the events are concise and to the point, and not dispersive. 4. the quality of speakers is great, there is always someone to learn from, and the spirit is collaborative."
LAWRENCE GILIOLI
LENDERWIZE
"Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners."
CONRAD FORD
ALLICA BANK
"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action. It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."
GARRETT OLSON
WOLT
Industry partners
Contact us
Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities
Sponsorship & exhibition enquiries
Marketing & media enquiries
Content & speaking enquiries
Marketing & media enquiries