Meeting your customers
where and when they need you.
FTT Embedded Finance & Super-Apps
Where embedded finance comes to life.
FTT Embedded Finance & Super-Apps unites a disruptive community of retailers, marketplaces, manufacturers, insurance providers, healthcare, entertainment and travel businesses, financial institutions, fintechs, and tech innovators.
Hear from a diverse ecosystem of experts as they delve into the transformative potential of embedded finance for consumers and businesses. Discover how cross-industry partners are collaborating and innovating to deliver exceptional outcomes for end users, leveraging the latest technologies and reimagining business models in the process.
Join us and be at the forefront of the next wave of embedded finance innovation.
Check out the 2024 show highlights
FTT Embedded Finance & Super-Apps, in co-location with Customer Alpha, FTT Payments and Future Identity Customer, brought together 600+ attendees for a one day experience in central London.
Key event stats 2024
Look forward to a day packed full of lessons from world-class speakers, networking with the entire embedded finance ecosystem, making connections via our match-making service and enjoying some of the best food and drink London has to offer!
Attendees
Embedders
Rockstar speakers
Live Interactive Networking
Key themes 2024
UNLEASHING THE POWER OF AI ON EMBEDDED FINANCE
Explore the untapped potential of AI in embedded finance and its impact on future of financial services. Harnessing artificial intelligence transforms traditional approaches, paving the way for innovation, efficiency, and personalised experiences. The convergence of AI and embedded finance promises to revolutionize how we manage, access, and benefit from financial solutions – are you ready to learn more?
PARTNERSHIPS
Embedded Finance is built on effective partnerships. Choosing the right partner has the potential to unlock unprecedented opportunities – shaping the trajectory of your future relationship with customers, fostering dynamic collaborations and sustainable growth in the fast-evolving landscape of embedded finance. Understand and learn from the experience of effective collaboration from those who have direct experience of building successful partnerships.
VENTURING BEYOND TRADITIONAL FINANCIAL SERVICE PLAYERS
The financial services landscape is experiencing a revolution. There are a growing number of nonfinancial enterprises across a broad range of industries that can offer financial products at their fingertips to their end-users. Who benefits from financial products and services being delivered outside traditional financial institutions and channel and who stands to gain from embedding these products and services in new channels?
UNLOCKING THE POTENTIAL OF B2B EMBEDDED FINANCE
B2B Embedded Finance has transformative potential. Seamlessly integrating financial services into business operations can enhance efficiency and empowers businesses with tailored financial solutions, fostering growth and innovation. Learn how this is redefining the traditional B2B landscape, unlocking unprecedented new opportunities for collaboration and success.
EXPLORING THE IMPACT OF REGULATION ON EMBEDDED FINANCE
Staying up to date with evolving regulatory frameworks can be a challenge. Gain vital insights into the latest regulatory initiatives essential to the strategic and compliant development of embedded finance products. Expert speakers share key knowledge to navigate complexities and ensure the successful creation and delivery of customer-centric financial products.
THE FUTURE OF WEALTH MANAGEMENT
Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.
The experience
Look forward to lively conversations, new connections, and lots of embedded and good times
UNIQUE VENUE
FTT Embedded Finance & Super-Apps 2024 was hosted at etc.venues 155 Bishopsgate, a stylish venue in the heart of London and the perfect space to partake in compelling content sessions, explore the vibrant exhibition area and more.
DRINKS RECEPTION
To finish off a day of inspiring content and smart networking, attendees can join a drinks reception on the expo floor whilst networking with strategic partners.
CO-LOCATED EVENTS
One day, four events and an interconnected community – register your interest for FTT Embedded Finance & Super-Apps and get access to Customer Alpha, Future Identity Customer and FTT Payments. Four events’ worth of content and networking
Past attendees include:
Financial institutions, technology providers & policymakers
Speakers 2024
"FTT Embedded Finance and Super-apps always deliver: knowledgeable speakers offering great content, and excellent networking opportunities. Thank you, look forward to the next one!"
ZIL BAREISIS
CELENT
"I attend many conferences during the year, but the Embedded Finance & Super Apps event is the only one that tackles the rapidly emerging area of the embedded finance space comprehensively, from all perspectives: creation, implementation, customer experience, etc."
JOHN POSSUMATO
DRIVEITAWAY
"I had a smooth and effortless experience speaking at the embedded finance conference with such a diverse and exciting crowd of attendees, fellow speakers, and operators in the fintech community. I would highly recommend it for anyone even loosely interested in the space and will certainly be back again next year!"
ABHISHEK GAMBHIR
CURVE
"I've attended many conferences and often spoken. VC Innovations clearly stands out as the best organizer which I have encountered, simply because: 1. there is true business matchmaking 2. the topics are truly innovative 3. the events are concise and to the point, and not dispersive. 4. the quality of speakers is great, there is always someone to learn from, and the spirit is collaborative."
LAWRENCE GILIOLI
LENDERWIZE
"Embedded finance is all about collaboration, so it was great to meet so many like-minded peers and potential partners."
CONRAD FORD
ALLICA BANK
"The venue was intimate which allowed for relevant networking and the exchanging of ideas. I was really impressed with the diversity of speakers and topics throughout the day; challenging the status quo, discussing blue ocean opportunities and articulating their call-to-action . It was an excellent event where not only the speakers, but all participants had a shared ambition to drive the financial industry forward."
GARRETT OLSON
WOLT
Contact us
Reach out to the Embedded Finance team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities
Register your interest