Competing on experience,
winning the customer
Customer Alpha
Customer Alpha is a cross industry community of professionals striving to create better outcomes for their customers. It’s a platform for learning and discussion on all things customer. From leveraging omnichannel marketing to using customer data to create personalized loyalty cards, we’re bringing customer experience leaders from eBay, Marks & Spencer, National Rail, Only Fans and more together under one roof to collaborate and explore the next frontier in customer experience innovation.
Check out the 2024 show highlights
Customer Alpha, in co-location with FTT Embedded Finance & Super-Apps, FTT Payments and Future Identity Customer, brought together 600+ attendees for a one day experience in central London.
Key event stats 2024
The customer reigns supreme and strategies to win their hearts, minds and share of wallet have never been more important. Understand how customer behaviour is evolving and informing the strategies, products and processes that will attract, retain, and better serve the current and next generation of customers
Rockstar speakers
Co-located with two other events
Day of innovative content
Attendees
2024 key themes
THE AI REVOLUTIONS IMPACT ON CUSTOMER EXPERIENCE
AI is transforming customer experience by offering personalised interactions, predictive insights, and efficient problem solving. Automated processes streamline transactions, allowing businesses to focus on meaningful engagement. Chatbots provide instant support, and AI-driven recommendations cater to your customer needs. Discover how AI can impact customer experience, making it more convenient than ever for your customers to interact with your brand.
HOW GEN Z IS RESHAPING CUSTOMER INTERACTIONS
Gen Z demands their customer brand interactions to be seamless, personalised and socially conscious. They prioritise authenticity, value ethical practices, and rely on instant, mobile friendly services. Businesses adapting to these preferences thrive, fostering loyalty by aligning with Gen Z’s tech-savvy, socially aware, and individualistic mindset.
HARNESS THE POWER OF CUSTOMER DATA
Utilising customer data is vital for creating a positive experience as it allows your business to understand preferences, anticipate needs, and tailor interactions. Analysing data fosters targeted communication, tailoring products or services, and resolving issues promptly. This customer-centric approach enhances satisfaction, loyalty, and builds enduring relationships based on understanding and responsiveness.
BUILD BETTER RELATIONSHIPS WITH YOUR CUSTOMERS THROUGH SOCIAL MEDIA
Ever wanted to know how you can use social media to build strong customer relationships & engage in authentic conversations? Listen as our panellists explain how to use interactive posts, polls, and user generated content to enhance community participation, creating a sense of community, fostering trust, loyalty, and a building a positive brand perception.
The experience
Look forward to lively conversations, new connections, and lots of customer and good times
UNIQUE VENUE
Customer Alpha 2024 was hosted at etc.venues 155 Bishopsgate, a stylish venue in the heart of London and the perfect space to partake in compelling content sessions, explore the vibrant exhibition area and more.
DRINKS RECEPTION
To finish off a day of inspiring content and smart networking, attendees can join a drinks reception on the expo floor whilst networking with strategic partners.
CO-LOCATED EVENTS
One day, four events and an interconnected community – register for Customer Alpha 2024 and get access to FTT Embedded Finance & Super-Apps, Future Identity Customer and FTT Payments. Four events’ worth of content and networking.
Past attendees include:
Financial institutions, customer experience leaders, technology providers & policymakers
2024 rockstar speakers
What does our community think?
"The Customer Alpha event was an extremely relevant and detailed event which was of benefit to companies across many industries. The VC Innovations preparation for the event was very professional and it was a pleasure to be a part of."
LEE TAYLOR
ONLYFANS
"Customer Alpha was a wonderfully curated event with some of the best insights I’ve heard to date around CX.I particularly enjoyed working with Giovanna Mefli, John Sills and Susannah Simmons on our panel discussion and I also enjoyed hearing Livia Bernadini from Zag on the panel titled, “how can businesses better serve customers during a time of rising prices and stretched incomes.” I thought this topic was extremely relevant and timely.Looking forward to participating in more conferences organized by VC Innovations!"
ELENA CICCOTELLI
TELEPERFORMANCE
"The organization of the event was remarkable. Although there were countless speakers, I could sense the people in-charge provided personal attention to any request and question. At the event itself, from the very first moment I could feel completely aware of how things are handled and what should I do. An untrivial point was the panel actually started exactly on time.
Also the speakers that shared the stage with me – Andrew (Disruption Banking), Alexandra (Bike Club) and Edward (Pret A Manger) – handled the event professionally and I could sense we had a nice chemistry."
SAGI AVITAN
PAYLOW
"Customer Alpha was an excellent experience. Talking on a panel gave me exposure to a wide range of perspectives and allowed me to field questions from peers. Listening in to other speakers and asking questions was valuable to my organization's pressing needs. Beyond the panels, networking with peers was smooth and productive. I'm looking forward to opportunities surfaced through that process."
WESLEY MANN
ETSY
"I had a great time networking and engaging in insightful and thought provoking discussions. This was a very well organized event and it was fun meeting some old acquaintances and making new ones. I would highly recommend these events to anyone looking to hone their networking skills, meet some great people and brainstorm together to expand their perspectives. Enjoyed every minute of it."
DMITRIY KURBANOV
DISH
“The depth of expertise and diversity of thought at CustomerX made it one of the most interesting and helpful conferences I've attended this year. It felt less like a conference and more like a community of intelligent, curious, and connected people who share similar professional and career goals.”
TREVOR MENGEL
CLOUTDESK
Contact us
Reach out to the Customer Alpha team with queries on how to get involved through sponsorship, exhibition, speaking or media partnership opportunities
Register your interest