Taking financial services everywhere
Welcome to FTT Embedded Finance & Super-Apps North America
December 1st, 2022
San Francisco, CA
Discover FTT Embedded Finance & Super-Apps North America. Explore a future where the universe of potential financial services providers is expanding rapidly and beyond the traditional players. We will be convening an exciting and disruptive community of retailers, manufacturers, insurers, telcos, financial institutions, fintechs and tech innovators.
FTT Embedded Finance & Super-Apps
Highlights Video
Missing the buzz of live events? Get a feel for some of the excitement from FTT Embedded Finance & Super Apps UK & Europe in our highlights video.
We look forward to the similarly great content and connections that will be created as part of FTT Embedded Finance & Super Apps North America.
Sponsors


Themes

Taking Financial Services Everywhere

Understanding the Opportunity
Are we all fintech now? With a growing ecosystem of distributors, it is crucial to understand the opportunity and prepare for change. Learn from those at the forefront of developing embedded finance strategies. Come away with an understanding of the value for your business and customers.

Technology: The enablers

Payments & beyond
Payments may often be the starting point but embedded finance is being created with many different financial products in mind. Explore how it takes shape in different contexts and where the greatest potential is to be found.

Insurance

THE FUTURE OF WEALTH MANAGEMENT
Expanding access to wealth management tools is central to financial well-being for consumers and businesses. The potential scale of the market is large, very large. Using embedded wealth management to access that ‘untapped’ opportunity could expand the size of the wealth management market significantly.






Join the community that is re-imagining financial services
FTT Embedded Finance & Super-Apps North America is part of FinTech Talents and convenes an exciting new community that is re-imagining financial services. Explore the future of this embedded world in which the growing universe of financial services providers is driving profound change, whether it is in embedded payments, embedded insurance, embedded lending, embedded wealth management, embedded banking or the creator economy.
We believe the impossible is possible through content, community and experiences. Discover our upcoming embedded finance events, industry reports, opinion pieces and video content. We are bringing together Financial Institutions, non-financial enterprises, innovative starts ups and technology providers to foster the partnerships and understanding that will change the industry.
FTT Embedded Finance & Super-Apps North America speakers
Future Identity North America speakers
The event will be co-located with Future Identity North America and all attendees will have access to both events.
Agenda
More content coming soon.
Our Rockstar speakers will review the tools and technologies that are paving the way for embedded finance. Understand the power of delivering the right products, at the right time for end users by leveraging BaaS and the next gen of API driven platforms. The ability of businesses of all types to offer financial products at speed is achieved through the beneficial collaboration of providers, distributors, and orchestrators.
Who stands to gain from embedded finance? Is it a win-win-win scenario? How can providers and partners position themselves for success?
STRATEGY STAGE
Do financial institutions struggle to connect with consumers? What is the role of established players in this evolving ecosystem? Uncover what lies behind the drive for businesses to integrate financial services for their communities or end-users. Understand the value for customers when they can access financial services from the brands that they love and trust.
Panellists explore the future of apps and app strategies. Do your consumers want standalone apps or one that provides it all? Super Apps are redefining the future of financial services through embedded finance, creating new ecosystems that cater to consumer expectations and beyond. What will take to win the attention of customers in this ever-changing digital ecosystem?
Join us for a conversation with a retailer who is embracing embedded finance. Learn about their entry point, ambition and future plans to provide financial products and services for their customers and communities.
INDUSTRY FOCUS STAGE
Our rockstar speakers will review the latest trends in embedded payments and the choices for retailers to balance choice with simplicity. Is the ultimate goal making payments invisible? How are merchants considering payments for long term customer loyalty? What will the future of payments look like in a new normal of physical ecommerce, alongside new opportunities in the metaverse?
-Haixia Yu, Advisory Board Member, Dirty Labs
The demand to pay in crypto is growing, as are the number of businesses offering cryptocurrencies as a means of payment. How can businesses offer the opportunity to easily and safely pay in crypto at point-of-sale? Using cryptocurrencies to make everyday purchases, as well as credit and debit cards backed by cryptocurrencies, are on the verge of going mainstream and the panel will tackle the ways in which to satisfy the growing demand.
More content coming soon.
-Jeremy Balkin, Global Head of Innovation & Corporate Development, Payments, J.P.Morgan
STRATEGY STAGE
The place for innovation is in ecosystems: As we welcome new challengers and disruptors in the financial services industry, enhancing customer experience and outcomes for end-users is the main goal. The default expectation of consumers for ease and simplicity affects all products and services. We will explore the role that partnerships play in underpinning the seamless integration of financial services for a growing ecosystem of providers. What are the hallmarks of successful collaboration?
Regulators and industry practitioners will review the current regulatory landscape for embedded finance in the North American market and the future direction of travel. Can consumer protection and supporting innovation work in tandem to achieve a sustainable future for embedded finance? Can embedded finance deliver on the long-promised vision for financial inclusion?
Explore different approaches to create seamless and tailored payments experiences. Discover the ways in which that fosters brand loyalty and enduring customer relationships. The panel will look at the ways in which personalization and data insights overcome CX pain points and improve customer journeys. They will also share perspectives on the value of a payment orchestration layer in delivering on the objectives of an effective payments strategy.
BNPL was created to allow consumers shop on their own terms and to drive greater sales for sellers. It is one of the most successful examples of embedded lending. However, is this creating a potentially unhealthy relationship with debt for consumers? Do you need to have “the talk” about your BNPL products with your customers? Panellists will explore strategies to drives sales while ensuring adequate consumer protection.
The junction of gaming, virtual reality (VR) and a good payments infrastructure is key to securing the path for success in the Metaverse. There are innumerable points of contact between the metaverse, gamers and payment platforms at which to engage and transact. This session will review the high demand for alternative payment platforms. Panellists will discuss the role of embedded payments and the opportunities to be discovered in the 3D metaverse.
INDUSTRY FOCUS STAGE
Learn how retailers are introducing embedded and IaaS offerings into their products and services. Delivering relevant and personalized insurance products to customers just when they need them provides better outcomes, whilst creating new revenue streams. Discover how to leverage real-time data to boost product personalization and enhance CX.
Embedded insurance is all about offering relevant and affordable insurance when and where needed. Industry leaders discuss the opportunities of embedded insurance and how this ecosystem can benefit both insurers and customers. Explore how embedded finance can reduce the protection gap in insurance by offering relevant and accessible insurance solutions at the point-of-purchase.
Industry leaders will discuss the big questions in social media monetization: Are creators paving the way in digital payments innovation? How tapping into closed knit communities drives opportunities to meet both unmet needs and new opportunities.
Rockstar speakers will discuss what embedding wealth and investment offerings means for your business and their customers. Panellists will focus on the possibility to improve customer lifetime value and retention while dramatically improving the unit economics of retail banking as well as how embedded wealth is a key lever for financial inclusion, improving people’s financial, mental and physical wellbeing.
Recent studies have shown that existing older consumers are keen to get some exposure to digital assets. For younger consumers, who are already comfortable with crypto assets, there is a real opportunity to introduce them to more traditional wealth management products. In this session, panellists will discuss how combining traditional and digital assets can drive greater interest in wealth management products across the board, ensuring that more people have the opportunity to build their wealth and benefit from wealth management solutions.
Have a tipple and a chat with industry friends new and old
Register now
Meet leaders from retailers, manufacturers, insurers, telcos, financial institutions, fintechs and innovative technology providers. Qualifying attendees can apply for a free pass. Please see below.
$899 + VAT
- Access to Strategy stage
- Access to Industry Focus stage
- Ability to curate bespoke schedule via VCI Live App
- Access to matching making and meeting scheduler via VCI Live App
- Access to the exhibition area
- Access to networking drinks
Apply now
- Access to Strategy stage
- Access to Industry Focus stage
- Ability to curate bespoke schedule via VCI Live App
- Access to matching making and meeting scheduler via VCI Live App
- Access to the exhibition area
- Access to networking drinks
*Banks, challenger banks, insurance companies, retail, e-commerce, marketplaces, freelancing and social platforms, gaming, healthcare, entertainment, travel, telco and mobility businesses can apply for a free pass